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Comdex Chicago / comdex.biz 2001 Occurred on April 3-5, 2001
"All business is e-business." This is not just a catch phrase, but a reality. Whether you call it e-business, e-commerce, Internet integration, supply chain integration, dis-intermediation, re-intermediation, Net, vortex or butterfly market transformation - or a host other terms - one thing is clear: The world is changing. The comdex.biz Conference will enable you to master the management and evolution of e-commerce within your company. And, because many companies operate in both the business-to-business (B2B) and business-to-consumer (B2C) marketplaces, the comdex.biz Conference will focus on managing e-commerce for each market separately. The conference will also explore the evolution of e-commerce, and look at business transformation and where we're headed next.
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| Track 1 MANAGING BUSINESS IN THE B2B EVOLUTION The dollar amount and volume of B2B transactions are increasing exponentially. The Internet has facilitated the introduction of a whole new set of business models that are both opening new markets and increasing efficiencies in the value Web. Your company needs to be experimenting with both old and new Internet models to deliver added value to your customers. How do you change the systems, processes and people to readily incorporate the Internet into your business? How does the company change the attitudes of all parties in the value chain: management, employees, partners, suppliers, etc.? In this track, learn the tricks and techniques used by other B2B companies to manage and evolve your company.
B2B Foundation and Future Tuesday, April 3, 2001 10:15-11:30am Establishing the right fundamental tenets for your business today is critical for success in the future. Do you have a clear understanding of the foundation your company needs today to prepare for tomorrow? Come hear our experts discuss the current foundation and the future of B2B e-commerce. This session will cover the fundamental differences between B2B and B2C the role of Internet market makers, how these companies are revolutionizing the way companies do business and the critical elements for successful B2B e-commerce. B2B Strategies for Success Tuesday, April 3, 2001 1:15-2:30pm Who is successful in the B2B space and who is not? Can you tell why? If you applied the same techniques in your industry, would you be successful? Is it quality of product or service, price, community, original editorial, e-commerce, or partnered content and services that differentiate one B2B site from another, or is it something else? Learn what works with some vertical markets and what doesn't. How does a company choose the right partners to deliver the information that thousands of visitors seek? How do you keep these communities alive and thriving, and keep your audience coming back again and again? Come hear our experts share their opinions on the strategies for success in the B2B marketplace. How to Make a Digital Marketplace Work for You Tuesday, April 3, 2001 2:45-4:00pm Disintermediation, re-intermediation, Net, vortex or butterfly market transformation or the introduction of a digital marketplace are all terms used to describe a major phenomena happening in business today. In short, it's change. Regardless of the length of time an industry has operated in a certain way, the Internet has ushered in the ability to introduce change. Streamlining operations, improving the value Web and making customers happier are all outcomes. Come hear how to make a digital marketplace work for you. You will learn the various techniques and approaches used from a number of different players and walk away with some thoughts on what you should do yourself. Managing Marketing, Public Relations and Your Brand in the B2B Space Wednesday, April 4, 2001 10:15-11:30am For more than half a century, business has been building and refining the role of marketing in an organization. Traditional marketing methods built upon trust, customer loyalty and long- term relationships helped shape the image of the company in businesses' eyes. With the Internet, the rules have changed. The traditional marketing methods aren't dead, but new opportunities to contact customers and touch them in a personal way not seen since the passing of the milkman are now available. Additionally, with the Internet, mistakes spread as fast as a fire being fueled by gasoline. What should your company do? How do you manage marketing, public relations and your brand in theB2B space? Hear our distinguished panel give their views on what they or their clients are doing. Business Webs Catch Fire with the Use of Plug-and-Play Wednesday, April 4, 2001 1:15-2:30pm 'Business Webs.' The term, fast gaining currency, describes a system of companies, suppliers, distributors and others coming together to solve and deliver holistic business solutions. Although they touch everyone from eBay to General Motors, the pain of programming business webs from scratch has held a lot of companies back. That's until now. With XML and other languages providing reusable business objects, companies can literally "plug" customers, suppliers, and partners into their business Webs and instantly "play" together in the marketplace. Come here what's going on in the marketplace and learn what you should be doing in the future to take advantage of Plug-and-Play to fuel your business. Managing Content in the B2B Space Wednesday, April 4, 2001 2:45-4:00pm The key to any good e-commerce site is content. Yet content can be the hardest piece to manage. Who are the customers, what do they want to see and how do you know if you're giving them what they want? Even if you're doing that, what's the cost of actually making it happen? Our experts will share experiences to show you how to approach content strategically and manage the dynamic content cycle, and share secrets of maintaining fresh content (a must for any site) even after the launch. If keeping your content fresh and pertinent is key to your business, don't miss this session. Playing in the Global B2B Market Thursday, April 5, 2001 10:15-11:30am As many companies can attest to from practical experience, creating a global presence entails a lot more than putting up a Web site and saying, "We take orders from around the globe." As important as having the right technical infrastructure in place is being able to ship product, manage your customers and ensure that your content is "properly" addressing your customers'/ prospects' needs in a way that doesn't offend their cultures. Our expert panel will discuss the elements of the infrastructure necessary to create value for your global Web presence. Dealing with Logistics and Fulfillment in the B2B Space Thursday, April 5, 2001 1:15-2:30pm Although the rules of the game continue to change, the need to deliver the product to the customer in the promised time frame still exists. With the advent of "Internet speed" and the development of new rings in the value chain, how does a company ensure that the product it (or its partner) sells reaches their clients in an efficient manner? How will the Internet help facilitate a change in how goods are delivered and returned? Come hear our experts discuss some of the strategies/ methodologies being deployed in the B2B space today and where the industry is heading.
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| Track 2 Managing Business in the B2C Evolution The Internet has facilitated the introduction of a whole new set of business models that are empowering consumers. But you must experiment with both old and new Internet models to deliver added value to your customers. The hard part of Internet integration is making the Internet work long-term in your company. How do you change the systems, processes and people to readily incorporate the Internet into how you conduct business? How does the company change the attitudes of all parties in the value Web: management, employees, partners, suppliers, distributors, etc.? This track will focus on the business management of B2C e-commerce and will allow some of the best practitioners in the field to share their strategies and war stories on what has worked for their own and their clients' companies.
B2C Foundation and Future Tuesday, April 3, 2001 10:15-11:30am Establishing the right fundamental tenets for your business today is critical for success in the future. Do you have a clear understanding of the foundation your company needs today to prepare? Come hear our experts discuss the three critical dimensions of building a successful B2C e-commerce company - creating a unique brand identity and market position, attracting an audience of buyers with similar behaviors and needs, and building strong customer loyalty. These factors provide the framework for market leadership in online retailing. Managing Your Customers' Interactions with You Tuesday, April 3, 2001 1:15-2:30pm With a competitive price and comparable product only clicks away, how your customers interact with you is a major defining point in the e-commerce world. Since customer management involves interactions with a number of different functional components of the value Web, how can you manage it? Whether you outsource some components of customer interaction or perform it in-house, how do you deliver the best quality customer experience? We'll discuss the steps you need to take to make your customer interactions second to none and keep customers coming back. What Should Your Customer Expect Today and Tomorrow? Tuesday, April 3, 2001 2:45-4:00pm Back in 1995, using the Internet was fun. There was no commerce and the consumer was happy if a site came up and had reasonable content. In 1997, consumer expectations increased as companies such as Amazon.com and others started setting the bar for content and services. Back in 1997 and 1998, status inquiry on an order was considered a nice-to-have; today, it's considered a must-have. As consumer's Internet use increases, their expectations will increase. In this session, learn what consumers expect today in their Web interactions with companies and hear what their expectations will be tomorrow. Incorporating tomorrow's must-have capabilities today will put you one step ahead of your competition. Can You Understand Your Customers from Their Web Interactions? Wednesday, April 4, 2001 10:15-11:30am If a customer walks into your physical store, looks around for minutes or hours, and then walks out without making a purchase, do you know it? Can you learn from their interactions with the products in your aisles? Was their visit a positive or negative event? In the physical world, you really don't have a clue. In the online world, however, you do. Knowing what the customers/prospects looked at (or didn't look at) and knowing if they came back later to purchase can tell you a lot about them and about how your site is set up to deal with them. Is your site targeted at the appropriate customer audience? Is your content appealing to an audience that will learn from your site, but purchase elsewhere? In this session, you will learn about some of the real-time techniques that can be put in place to better interact with your customers. You will also learn about the off-line analysis that can be done to ascertain how your site is structured and if your marketing efforts are directed at the right audience. Dealing with Logistics and Fulfillment in the B2C Space Wednesday, April 4, 2001 1:15-2:30pm Although the rules continue to change, the need to deliver the product to the customer in the promised timeframe still exists. With the advent of "Internet speed" and the development of new rings in the value Web, how does a company ensure that the product it (or its partner) sells reaches clients in an efficient manner? How is/will/ the Internet help facilitate a change in how goods are delivered and returned? Come hear our expert panel discuss some of the strategies/methodologies being deployed in the B2C space today and where the industry is heading. Building Solutions that Work: How to Execute Sites that Drive Revenue Wednesday, April 4, 2001 2:45-4:00pm After the 2000 April correction, companies were finding that just attracting eyeballs was not enough. The investment community would no longer wait for the advertising revenue model to bring the companies Web site to profitability. So what does it take to build a Web-based solution that drives revenue? Actually, it's the question itself that will lead to part of the answer. The holistic Internet-enabled company doesn't care if the revenue is actually taken on or off line. Does is matter if the site generates the need, does all the pre-sales and even the follow-up customer support and the company closes the sale in the physical world. In a word, no. There are many ways to create Web sites that drive significant revenue. Explore both on and off line models and sites that drive revenue and deliver results. Managing Marketing, Public Relations and Your Brand in the B2C Space Thursday, April 5, 2001 10:15-11:30am For more than half a century, business has been building and refining the role of marketing in an organization. Traditional marketing methods built upon trust, customer loyalty and long- term relationships helped shape the image of the company in consumers' eyes. With the Internet, the rules have changed. The traditional marketing methods aren't dead, but new opportunities to contact customers and touch them in a personal way not seen since the passing of the milkman are now available. Additionally, with the Internet, mistakes spread as fast as a fire being fueled by gasoline. What should your company do? How do you manage marketing, public relations and your brand in the B2C space? Hear our distinguished panels share their views on what they or their clients are doing. Managing an Affiliate Marketing Program Thursday, April 5, 2001 1:15-2:30pm The central issues faced by today's e-businesses are the size, disorganization and disaggregation of the Internet. Because e-businesses cannot find customers and customers cannot find e-businesses, there is an unrealized e-commerce potential. The affiliate model allows e-businesses to realize the economic potential of e-commerce through partnership-based selling. Amazon.com and other affiliate model pioneers have shown tremendous success with the use of affiliate partners to sell product. Effectively running an affiliate marketing program entails a lot more effort than utilizing some software and striking deals with affiliate partners. If it is not properly managed, it can result in negative branding issues for your company. This session will explore what it takes to successfully manage an affiliate marketing program. Should you buy or rent the software? Should you manage the program in-house or outsource it? Learn the rules of thumb and tricks of the trade used by some of the companies that are successfully running affiliate marketing programs.
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| Track 3 Business Transformation Today, talk about the Internet is second nature. New companies are starting daily and older companies are transforming themselves to take advantage of the amazing capabilities that this medium has helped foster. In the business world, it can enable us to reexamine the tools and processes we currently use to conduct business, and facilitate communication between executives and their knowledge workers. This track will focus on the specific business transformation strategies for today, and provide a preview of the future. Learn from the pioneers who will share real-life experiences with you.
How E-Commerce Will Unfold over the Next Couple of Years Tuesday, April 3, 2001 10:15-2:30am We are still at the beginning of the evolution of e-commerce - of the transformation from the industrial age to the Internet age. Although we've seen some phenomenal change over the last couple of years, there's one thing we can say today - "You ain't seen nothing yet!" In the next couple of years, we will see a continued change in how companies operate and interact with their employees, partners and customers. The systems, processes and people will continue to transform. This session will explore some of the top trends in e-commerce, make predictions of some of the key areas that will unfold in the next two to three years, and give you specific areas on where you should be focusing your company. Strategies for Success in Transforming Your Business for the Internet Tuesday, April 3, 2001 1:15-2:30pm Today, many companies that are implementing e-commerce/e-business tools, or components of Internet technology, are then trying to figure out what to do with it. This brings up the age-old question, "Which came first, the chicken or the egg." In relation to the transformation of a company, setting strategies and priorities is more important than the technology you choose. Transforming your business for the Internet involves completely changing the company from one that acts under the tenets of the industrial age to one that acts under the tenets of the Internet age. Our panelists will help you understand how to build the strategies/processes that will help transform your business. Should the executive take charge? If so, how? What are some of the e-commerce models for large and small companies? What are some of your next steps? You will walk away with a number of ideas of what your company should be doing today to help transform your business for the Internet. Change Management: Driving Transformation and Success Through Metrics and Education Tuesday, April 3, 2001 2:45-4:00pm Companies today are structured around the concepts of the industrial age. To change the structure around the Internet age means a change to the legacy systems, legacy processes and legacy people. How does effective change management take place, in particular, how does a company e-volve their legacy people to fit around the new systems and to create new processes. There are three key points: 1) listen to the customer and center change around their future needs, 2) install metrics into the rewards process of the company and 3) educate, educate, educate. Could it be as simple as that? Not exactly. Hear our expert panel give their thoughts on what it takes to make the biggest transformation the business world has seen in the last 100 years. E-Commerce in the Year 2025 Wednesday, April 4, 2001 10:15-11:30am What will happen in the future? How will work be accomplished? How productive have companies, individuals, computers and society become? Come hear e-commerce management expert and author of E-Volve-or-Die.com, Mitchell Levy, discuss e-commerce (business) in the year 2025. After a story of a day-in-the-life of Mitchell in 2025, Mr. Levy will discuss the five fundamental building blocks that made this happen: knowledge workers and their personas, object-based ECOsystems (e-commerce object systems), the semantic Web, bio-integration with information technology, and collaboration. This session pulls in a lot of what's happening today to extrapolate what will be commonplace in the next 10 to 20 years. If you know the future or at least get a glimpse at it, imagine what can be done today to prepare your company for it! You will walk away with the five key questions you need to ask to e-volve your company or watch it die. Lessons Learned Wednesday, April 4, 2001 2:45-4:00pm The best lessons learned are from those that have successfully or unsuccessfully tried it themselves. We will pull together a case study or two from well-known companies that have "been there and done that." What Should Your Company Do to Prepare for M-Commerce? Wednesday, April 4, 2001 2:45-4:00pm Mobile commerce (m-commerce) has begun to proliferate around the globe, and is probably the single most important trend in cyber-communication. It truly defines the meaning of "empowering the user." M-commerce is poised to set users free from the restraints of being "wired." With analysts predicting there will be 21.3 million mobile data users in the U.S. by the end of 2001 and 79.4 million by 2003, prepared businesses can benefit by accessing new customers who would never have used a computer or who are simply too busy to get to one. This session will examine best practices for doing secure business through wireless devices such as mobile phones, pagers, PalmPilots, or other wireless appliances. Learn the methods and processes you need to deploy to reap the rewards of streamlined business processes, reduced sales cycles and increased revenue streams through secure wireless applications. Managing and Evolving Technology Whether It's Inside or Outside Your Company Thursday, April 5, 2001 10:15-11:30am With the rising total cost of ownership, IT talent shortage, and the need for massive scalability and quick time-to-market, IT executives are trying to find he right mix for managing their companies' technology. Should you manage your technology in-house? Or should you outsource the management of your technology? Emerging e-conomy businesses and e-commerce initiatives are making a new breed of application service providers (ASP) increasingly popular. These new ASPs offer technology as a utility-like service. This session will examine balancing quality of service with your organization's core competency, the model for delivering managed IT services as a utility, strategic partnerships and service level agreements (SLAs). Legal Survival Guide for Businesses in Both B2B and B2C E-Commerce Thursday, April 5, 2001 1:15-2:30pm In this session, our experts will provide a legal survival guide for businesses in both B2B and B2C e-commerce. Learn what your potential liability is if your system is unwittingly used by somebody as a launching pad for a denial of service attack or other hacking. What if your address book is hijacked to send out viruses? How do you defend yourself against employees stealing your intellectual property? What do you need to know to ensure that you own the copyright to your Web site? (The answer is NOT obvious.) Exactly how do you sign an e-mail to create a binding contract? Is a faxed or e-mailed contract a real contract? Learn what you can do to prevent your company from being sued in a class action suit, why you must post a privacy policy and what it should say. This course will teach you the business law that you didn't learn in college. |
