Strategies for Creating Value That Will Lead to Funding (CTGE 442A, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Strategies for Creating Value That Will Lead to Funding (CTGE 442A, CEUs: 0.7)

There has never been a time like now for entrepreneurs – the ability to create new businesses has been optimized by the fundamental shift in business and market rules brought about by the Internet.  That’s the good news. The bad news is that there has never been more “entrepreneurs” chasing capital. Although there are more capital sources, they are overwhelmed with the volume of activity. As an example, over the last two years, a well known VC’s monthly business plan submissions has gone from 15 to 1500! 

This is not a course on raising money, take "How to Get your E-Commerce Funding" for that. This is a course on how to increase the actual valuation of your early stage company, whether it's at concept stage (on a price of paper), or you are past you first non-professional round of funding (friends and family). Money will follow increased valuation and that’s been proven time and time again. Successful strategies will be presented that will help you break away from the “pack” and increase value.

This course will focus on providing you with practical strategies that can accelerate a young start-up’s ability to get to “critical mass”, attracting both capital and quality management / employees. The goal is to “arm” you with a nuts and bolts guide to creating value.

Outline of Topics include:

• The process behind successful concept creation and REFINEMENT – the single biggest asset in your new company is a BIG - compelling idea backed up by a vision of the future. 

• Building and customizing your own company support structure that multiples your resources and accelerates your milestones

• Selecting your Advisors and Board Members
  Throw out your traditional business plans – the new company presentation formats

• Early stage management structure

• The three MUST DO strategies that have to be implement regardless of funding

• Creative Partnering Strategies – new rules

• Redefining networking for the start-up

• Explore successful and unsuccessful early stage models

OBJECTIVE:

Provide entrepreneurs and prospective entrepreneurs the knowledge that comes from the front lines giving them insights on how to take their ideas from conception to implementation.

ACTIVITIES:

One part presentation, one-part case studies and one part open discussions. Class participation is important as the ideas presented will be refined by the participants in a open interactive format.  Students will be asked to present examples of how they would apply the concepts they learn to their own ideas or companies.

PREREQUISITES:

At least 3 years of business experience, significant access to the Web for both e-mail and surfing, desire to learn how to get a company that they already have or want to create “out of the gate” and into the market. 

READING MATERIALS:

• Fast Company, Red Herring, Teacher’s own handouts

• Books/Magazines/Local Bay Area User Groups are located at this url: http://ecnow.com/resources.htm

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