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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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ECM Certificate Program Faculty

The ECM program at San Jose State University Professional Development is taught by industry professionals who are focusing on eCommerce in their day-to-day jobs.


ECM Faculty At a Glance

  • Mitchell Levy – SJSU ECM Founder and Program Consultant, Author,, President, Executive Producer,


ECM Faculty: Detailed Bios with Photos

Mitchell LevyMitchell Levy is President and CEO of, helping companies and individuals transition from the industial age to the Internet age with strategy, marketing and off-the-shelf and customized on-line and on-ground training. He is the author of and the Value Framework™, Executive Producer of, an strategic eZine analyzing comanies and industries through the lenses of the Value Framework™, the Founder, Program Consultant and Faculty Member of the premier San Jose ECM Certificate Program (, Chair of at Comdex Fall, and the Chairman of the Pay-per-Performance PR Agency Media Attention Now TM, the on-line learning content production company Transition Learning, and the CEO Networking organization CEOnetworking. Mitchell was at Sun Microsystems for 9 years, the last 4 of which he managed the e-commerce component of Sun's $3.5 billion supply chain. Mitchell is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world.
Mark Addison is President of Rocket Science, (...) which is a division of MXA Rocket Inc, located in Larkspur.  Rocket Science specializes in public relations for high-tech companies also provides market research and strategic marketing services. Prior to Rocket Science, Mark was Vice President of Golin/Harris Technologies, one of the top-10 national PR agencies serving the high-tech industry. Prior to that, Mark was a Senior Consultant for a research and strategy think-tank that spun out of Stanford Research Institute (now called SRI International). Mark earned a B.A. degree from U.C. Berkeley and an M.B.A. degree from U.C.L.A.
George Arabian is a co-founder of whodoweknow,LLC, an Internet Accelerator that helps Internet start-ups accelerate their valuation through high-level Partnerships, Business Development, strategic Marketing and funding strategies. He is also a co-founder in B2B start-up eSolo. Previously he was VP Business Development at NetObjects Inc, Director of Sales at AOL, VP of  Sales at Orchid Technology and Director of Worldwide Sales for Proxim; the latter two companies having successfully completed IPOs during his tenure. He also served in a consulting role as VP of Business Development, Electronic Commerce, at US Web.
Nikhil Behl is director of sales and merchandising at, a wholly owned subsidiary of Hewlett-Packard Company and HP’s award-winning direct-to-consumer electronic commerce store. Behl joined in 1998 as director of business development and the computing category. Currently Behl is responsible for all aspects of sales and merchandising including revenue and profit goals, product mix, positioning, pricing, promotions/ incentives, and life-cycle management.
Pat Bhatt is the founder and CEO of Experient Technologies, a valley firm specializing in technical and product strategies for financial institutions. Pat possesses extensive work experience in leading product strategy and development teams. His work experience includes Silicon Valley Bank, where he is currently serving as a strategy consultant. Pat has held senior management roles at Goldman Sachs, Intuit, and General Electric. He received his MBA in Finance and Management from New York University's Stern School of Business. Pat has authored academic works in the fields of business and financial economics, and currently holds one U.S. patent for his pioneering work in online banking.
Hollis Bischoff Hollis Bischoff is VP and Director, E-Business Transformation at the META group. She is a recognized, leading authority on business transformation, strategic planning, electronic business strategies, IT/organization alignment, new B2B models, and commerce (supply and service) chain optimization. In addition, she is a frequent author and speaker at industry conferences worldwide and is a sought-after commentator on critical "transformation" issues facing Global 2000 organizations.  Prior to joining META Group in April 1999, Ms. Bischoff held various management and senior staff positions in e-business, IT architecture, and strategic planning with firms in the technology, manufacturing, and retailing sectors. 
Scott Blum is VP of Business Development with, a business to business provider of commercial insurance on the Internet.  Prior to joining ePolicy, Scott was VP and General Manager of K-tel, where he did strategic partnerships with Microsoft, Playboy, Linkshare, and a host of other sites. 
Ken Campbell Ken Campbell is founder, Chairman and CEO of Centegy. Mr. Campbell was a co-founder and EVP of USWeb. Mr. Campbell has over 25 years of experience in technology, marketing, sales, and operations. He was employee #11 at Businessland where he headed up store expansions into 48 cities. Mr. Campbell co-founded US Telecenters (now ViewTech); served as COO of Copymat Corporation; and was the General Manager of North America for Inmac Corporation, a global direct marketer of computer products. Mr. Campbell is currently serving on the Board of Directors for R. H. Donnelley Corporation and WebAccommodate Inc.
Michael Caruso Michael Caruso is Founder & President of the Society for Internet Advancement San Francisco (SIASF). Michael has been working in online advertising since 1996. Most recently as Director of Sales and Business Development for, he spearheaded that company’s advertising sales and strategic partnership efforts. Prior to joining Fortunecity, he served as Sales and Business Development Director for the Hollywood Stock Exchange, as Sales Manager for, and as Senior Director of Business Development for Cybereps. Michael has been featured as a speaker at many industry events.
Christina CheneyChristina Cheney is the principal and co-founder of Simmedia, Inc., an international consulting firm that works with companies to address issues of architecture, strategy, integration and globalization. She has ten years of executive management and development experience in the Internet industry. Ms. Cheney has contributed to a number of Internet strategy books including the best-selling 'Secrets of Successful Web Sites'. Christina's international experience includes Brazil, India, China and Europe.
Bob CormiaRobert Cormia is an Internet technologist and eBusiness consultant and educator in the San Francisco Bay Area. Bob's background includes a long career in technology and business development, entering the Internet in 1994 as an educator and web developer. Working at SuperBusiness NET in 1995, Bob helped developed strategic positioning, product definition, and account management. Bob developed the eCommerce curriculum at Foothill College while working as a market analyst for G2R, where he specialized in IT strategy development for Fortune 5000 enterprises. Bob joined in fall of 1998, developing corporate strategy, product development, and launching FreeCommerce on the Internet. In September 2000, Bob joined Calkey Technologies as a business analyst and in training development for using UML (Unified Modeling Language).
Christina CheneyDonald Davis is President of the Davis Consulting group which is creating an industry-standard infrastructure and business development alliances and partnership network. This network will serve companies wanting an extensive global reach and a checks and balances system for processing and monitoring new business. Donald comes from Ricoh Silicon Valley as Director of Worldwide Business Development managing OEM and enterprise relationships. Before Ricoh, he was Director of Global Alliances at Hitachi Data Systems managin enterprise alliances and partnerships for corporations such as Microsoft, Siebel, Oracle and other tier one software/middleware companies. He has extensive background and knowledge in the telecommunications and wireless industry.
Robert Ferri is Co-founder of Nagle & Ferri and has helped found, grow and finance a number of electronic commerce companies, including online securities brokers, trading and other transaction technology providers, B2B and B2C portals and enterprise solutions companies. His areas of focus include start-up incubation, corporate development, business development, investor relations, corporate communications and public affairs.
Lucy Freedman

Lucy Freedman, professional coach and principal of Syntax Communication Modeling Corporation, has consulted to organizations and designed and led learning programs since 1973, to increase effectiveness through mutual understanding. She has extensive experience working with managers, IT professionals, engineers, financial professionals, customer service representatives, consultants, coaches, trainers and facilitators in organizations such as Hewlett-Packard, Sun Microsystems, Oracle, and government agencies. Lucy is co-author of Smart Work: The Syntax Guide for Mutual Understanding in the Workplace, a handbook for technical and professional people. She holds a Master of Arts in Teaching from Harvard Graduate School of Education.

Derinda GaumondDerinda Gaumond is Founder and CEO of, a website calendar that compiles and delivers listings of high-tech networking events happening in Northern and Southern California. For nearly two years she has been involved in the networking scene for startups and has created the most comprehensive resource of events in the Bay Area. Prior to founding WorkIt, Derinda worked at three other startups in the Bay Area including and RampUp. She has an extensive background in publishing, both in print and online. Derinda also coaches individuals on how to improve their networking skills.
Michael Griego has over 23 years of practical high-technology sales and management experience at companies ranging from IBM, StorageTek/XLDatacomp, and Dataquest/Gartner Group. He has served as vice president of sales and marketing for Zona Research and Active Decisions, a CRM decision-support software company, and M3 Learning. He's authored Strategic Sales Execution - the Next Generation Process for Effective Selling, an effectiveness-training program for sales people and management. A popular sales trainer, motivational speaker and consultant to VCs and CEOs, Michael has advised numerous start-up companies and has spoken to and trained hundreds of sales people and executives. He has a BA degree from Occidental College and an MBA from Stanford University.
Raj Gupta is general manager, technologist, and entrepreneur with extensive experience in hi-tech industry. His background includes managing large-scale enterprise software product development, product management, developing internet technologies, and building high-performance teams and scalable organizations. Raj has held executive management positions with Beyond Corporation, Silicon Graphics (SGI), Adventa Inc., and Virtio Inc. Raj has a B.S. and M.S. in Computer Science & Engineering.
Jennifer HamiltonJennifer Hamilton is CEO of RosettaNet, the independent global consortium dedicated to the development and deployment of standardized e-business interface processes for the information technology (IT) and electronic components supply chains. Hamilton is an executive on loan from Quantum Corporation, where she served as director of e-business. In her position at Quantum, Hamilton was responsible for online initiatives and e-business strategies. Prior to joining Quantum, she was responsible for developing enterprise-wide Internet, intranet and extranet solutions at Corporate Express. Previously, she gained more than 15 years' experience in strategic planning and product marketing at emerging growth and Fortune 500 companies in automotive, medical, consumer and aerospace industries.
Gwen HannaGwen Hanna is an organizational consultant in the Silicon Valley. In her most recent corporate role, she was  the VP of People for an internet-based company. Over the last 10 years, she has focused on organizational development. Her positions have led to assignments in the U.S., Asia, and Europe focusing on the facilitation of organizational development and strategic planning initiatives across multi-cultural constituencies. Ms. Hanna frequently lectures, presents, and facilitates to diverse audiences on topics regarding organizational development, change management, leadership development, and effective cross cultural  communication.
Lori HefnerLori Hefner, has been active in public policy and litigation for over 25 years.  She has a B.S. in political science, an MA and an MBA, with additional graduate education in Public Administration.  She has headed state programs that governed information policy and state administrative rulemaking, worked on federal information policy, copyright law, and balancing an individual’s right to privacy with the public’s right to know.  Ms. Hefner has taught at the University of California, Berkeley Graduate School of Information Studies.  She has been in executive management of two new economy companies.  Ms. Hefner completed her Certificate in E-Commerce Management March, 2000. (Ms. Hefner is not an attorney.)
Melissa KochJim Kelly is founder of R3Connect, Inc., a full-service Email Marketing agency. ( In addition to Email Marketing, Jim's experience spans product marketing, information architecture, data mining, and knowledge-based systems. In his career he has worked with clients and partners including CDNow, Skymall, E*Trade, Bank of America, Kroger Stores, Microstrategies, Accenture, Cable & Wireless, EDS, Dupont, Incyte Pharmaceuticals, Digital Impact, and YesMail. Jim has an MS degree from the University of Illinois, where he studied artificial intelligence.
Melissa KochMelissa Koch is a Social Scientist and Director of Product Strategy for the Center for Technology in Learning at SRI International.
Doug NelsonDoug Nelson has worked for over fifteen years to effectively integrate technology with effective training and learning practices. He is currently the President and CEO of Kinection, which creates active eLearning solutions for corporations and universities, and the President of the Transition Learning ( which publishes online e-business courses. Prior to founding Kinection and co-founding Transition Learning, he ran a successful consulting practice focused on business development strategies, primarily for companies in the growing eLearning space. Prior to striking out on his own he managed Apple Computer's education market development in Asia, was General Manager of an educational technology startup in Japan, and taught at the Chinese University of Hong Kong.
Peter OstrowPeter Ostrow is  President and CEO of Testmart, a San Bruno based business-to-business e-commerce company specializing in the development of on-line commerce and community for technical equipment marketplaces. Prior to his current position, Mr. Ostrow was a senior executive at Narrowline, a San Francisco based Internet advertising transaction and research company. From 1988 to 1997, Mr. Ostrow held various positions at The New York Times. Mr. Ostrow holds an MBA from New York University and a BA in Chinese Language from Washington University in St. Louis.
Todd ParsonsTodd Parsons is the division manager of Silicon Valley Bank's Online Business Services, which provides Web-based business services to Bank's clients.  Mr. Parsons oversees product development and management, as well as marketing, sales support, and business development. Mr. Parsons join the Bank in 2000 as Vice President of Business Development for the VentureLink Operating Company, predecessor of Online Business Services.  Prior to joining the Bank, Mr. Parsons serves as Vice President of Sales for ArtMetropolis, a Cupertino-based internet software company and Director of International Sales and Marketing for Textus Worldwide, an import/export commerce consultancy.
Brad PeppardBrad Peppard is one of the pioneers in direct, online, and installed base marketing. Brad has held Vice President of Marketing positions at Software Publishing, Quarterdeck, and Aladdin Systems. Today, he is President of CinemaScore Online, as well as a consultant and board member for a number  of leading edge Internet companies. Online since ARPANET, Brad has directed online campaigns that total well over 5M (opt in) emails in 2001 alone, and generated millions of dollars in online sales.
Tom PopekTom Popek , an experienced consultant in process improvement, change management, e-commerce application, and strategic management in a wide range of industries. Tom has also run business domestically and internationally in components, systems, supplies, and software.
Jerry RichardsonJerry Richardson has been working with researchers in the field of human communication since the mid-1970s. Jerry specializes in interpersonal communications skills with an emphasis on influence—how to get people to understand and act upon your ideas and suggestions. Jerry has a broad background in training, executive coaching, organizational development, management consulting, counseling, education, advertising and marketing. Jerry is the author of "The Magic of Rapport: How to Gain Personal Power in any Situation" and he heads his own consulting firm, Richardson Associates, in San Francisco.
Maria Luisa RodriquezMaría Luisa Rodríguez has spent the last two and a half years in Europe developing and founding e-co consulting, one of the few pure business oriented ECM consulting firms in Europe. e-co consulting has for the past year and a half, studied the dynamics that drive the European ECM environment. This has allowed her to understand the European differences in terms of culture and business processes and has supported several companies to overcome the ECM challenge and capitalize on it. Companies such as British Telecom, BNP-Paribas, KLELine and several Internet start-ups have been pleased with the cutting edge solutions that e-co consulting has developed.
Bill RoederBill Roeder has been the Director of Internet and Global eBusiness at Philips Semiconductors since November 1998. Prior to that, Bill worked 6 years for Avnet Electronics Marketing where he was the Electronic Marketing Manager for Hamilton Hallmark, and 13 years for National Semiconductor where he held numerous product, channel, and marketing management positions. Bill has a B.S.  in Business (Marketing) from UCSC, Chico. Bill also has obtained a Certificate in Internet Business Management from SJSU-PD, and is currently pursuing the ECM certificate. 
George RomanGeorge Roman is co-founder and former CTO of diCarta, a Silicon Valley startup specializing in online contract management for the B2B marketplace. Prior to diCarta, Roman was founder and Senior Implementation Specialist of 3R Software Inc. where he completed numerous Customer Relationship Management implementations.  Roman possesses over 15 years of systems architecture, data modeling and database-driven applications development and holds a BS in Computer Science from Columbia University.
Edward Segal is president of Edward Segal Communications, a full-service public relations firm ( Segal, who conducts media training and presentation skills workshops for business executives, is the author of Getting Your 15 Minutes of Fame, and More: A Guide to Guaranteeing Your Business Success (John Wiley & Sons, 2000). It is the first marketing handbook to provide entrepreneurs with all the tools, information, and expert guidance they need to get themselves, their products, services, or activities into the public eye, and stay there. Segal writes the "Marketing Strategies" column for The Wall Street Journal's Web site for entrepreneurs (; his bylined articles on a variety of subjects have appeared in The Wall Street Journal, The Washington Post, The New York Times, PC World, Home Office Computing, and other publications.
Fred SollishFred Sollish, MS, C.P.M., is a Supply Base Manager at Advanced Micro Devices as well as VP, Education and former CEO of the National Association of Purchasing Management's (NAPM) Silicon Valley affiliate. As past Executive Director for the OBI Consortium, he frequently speaks on eProcurement applications and has presented at numerous international Electronic Commerce forums. Fred currently leads several professional development seminars at San Jose State and UC Santa Cruz. He earned his BA in Communications at NYU and an MS in Procurement and Contract Management at St. Mary's College. He holds lifetime NAPM certification.
Matt StrainMatt Strain is the Director of Strategic Marketing at Altavista. Prior to that, he was principal of his own consulting practice that works with clients to understand customer value and to create initiatives to increase customer loyalty. Matt has held executive management positions in marketing and business development at several start-ups including one in which he was a co-founder. Prior to living in the Bay Area, he spent ten years in Asia where he led Apple Computer's entry and development in countries throughout South and Southeast Asia. During that time he also managed Apple's Asian business planning process and led the company's licensing initiatives in Asia and Japan.
Carol TatumCarol Tatum is the Sr. Manager for Cisco Systems Customer Service supporting Optical Networking.  She has been with Cisco for 4-1/2 years. Prior to Cisco, Carol spent 12 years with Unisys in both Customer Service, Manufacturing and Training. Carol has a BS in Organizational Behavior from University of San Francisco.
Francoise TourniaireFrancoise Tourniaire is the founder and principal of FT Works, a consultancy firm that specializes in helping technology companies create and grow support centers. Prior to founding FT Works, she was the VP of Worldwide Services at Scopus. She's the author of The Art of Software Support, published by Prentice Hall.
Cynthia TypaldosCynthia Typaldos is the founder and CEO of RealCommunities, a Silicon Valley startup building software infrastructure for online communities. Cynthia is a leading authority on the software infrastructure needed to build, operate, and evolve thriving web communities. She founded RealCommunities to build infrastructure software for vertical portals, corporate and B2B web sites. Cynthia is a pioneer among Internet entrepreneurs. In January 1995, she co-founded and launched GolfWeb, the leading golf portal.
Savitha VaradanSavitha Varadan is Web Content Manager at PeopleSoft. She previously headed up content departments at a number of new-media companies, including ICplanet, ThirdAge, Atevo, Preview Travel, and the Fodor's-Worldview Travel Update. Ms. Varadan is the author of two books about online travel resources, plus numerous print and online articles and interactive features. She also contributed several chapters to Webmastering for Dummies, 2nd ed. Prior to entering the online industries, she worked in book editing and acquisitions and as an instructor at Rutgers University.
Dolph WesterbosDolph Westerbos is VP & GM of eBusiness Solutions at iLogistix, a global Business Service Provider, providing outsourced value chain operations solutions.  Dolph joined iLogistix in 1994 and since held key roles in Operations, Sales, Consulting, and Corporate Strategy. His prior background includes extensive experience in finance, operations and customer service in Europe, Asia, and the US. Dolph is an acknowledged leader in the field of e-supply and e-value chains. He speaks and teaches regularly on the impact of the Internet on traditional customer relationships and supply chain models.
Jorden WoodsJorden Woods is the Chairman, CTO and founder of Global Sight Corporation. Global Sight is the leading Internet software company providing enterprise solutions for managing Web content globalization. Jorden is a pioneer in the content globalization and global e-commerce space. Recognized as a leading authority on Web globalization issues, Jorden is a recognized speaker on the circuit and has spoken at numerous conferences.
Carol WuCarol Wu is an attorney in private practice. Ms. Wu has worked for a large nationwide law firm, a "" and Charles Schwab & Co., Inc. Ms. Wu has a J.D. from Golden Gate University School of Law and is a member of the State Bar of California and the Bar Association of San Francisco. Ms. Wu is experienced in the following areas of law: securities, bankruptcy, contracts and privacy. e-commerce management resource from

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