European ECM Momentum (CTGE 442E, CEUs: 1.2)
NOTE:
Fall 2003 was the last semester of the
European ECM Momentum (CTGE 442E, CEUs: 1.2)
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![]() Although having the opportunity to learn from the
many e-Failures in the US, Europe has to overcome important barriers: its diversity
and complexity is a result of its historical background. It is trying to understand
the revolutionary changes, which makes it more difficult and also more challenging
in today’s European ECM Momentum.
Understand the European ECM environment with a focus
on the Business-to-Business aspects and give an insight into how to capitalize
on the European ECM Momentum. ACTIVITIES: Interactive discussions exploiting the practical
experience of the participants and exploring their future business expectations. PREREQUISITES: At least 3 years of business experience, significant
access to the Web for both e-mail and surfing. Desire to understand the European
ECM environment and its complexity. Active participation, as the success of the
course will be determined by your interaction during classes. Even though the
course will be given in English, a second language (potentially French) is recommended,
especially for some reading material. READING
MATERIALS:
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