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European ECM Momentum  (CTGE 442E, CEUs: 1.2)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program


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European ECM Momentum  (CTGE 442E, CEUs: 1.2)

 

Europe is gaining tremendous speed in implementing ECM solutions and eliminating the gap between the motherland of ECM, the US and the Old Continent fast. It is now the place to be!

Although having the opportunity to learn from the many e-Failures in the US, Europe has to overcome important barriers: its diversity and complexity is a result of its historical background. It is trying to understand the revolutionary changes, which makes it more difficult and also more challenging in today’s European ECM Momentum.

 

Subject

Time

Section I: Europe

 

Total 6 hours

Diversity and Complexity

 

 

20%

Traditional European Way of Doing Business

20%

On-line Challenges

 

 

20%

On-line Countries’ Score Card

 

40%

Time devoted according to section

Section II: ECM in Europe

 

Total 4 hours

e-Commerce

e-Business

Time devoted according to section

Drivers

Real examples

Drivers

Case Studies

25%

75%

Section III: Capitalize on the European ECM Momentum

Total 2 hours

Practical tips on how to approach Europe

 

 
OBJECTIVE:

Understand the European ECM environment with a focus on the Business-to-Business aspects and give an insight into how to capitalize on the European ECM Momentum.

ACTIVITIES:

Interactive discussions exploiting the practical experience of the participants and exploring their future business expectations.

PREREQUISITES:

At least 3 years of business experience, significant access to the Web for both e-mail and surfing. Desire to understand the European ECM environment and its complexity. Active participation, as the success of the course will be determined by your interaction during classes. Even though the course will be given in English, a second language (potentially French) is recommended, especially for some reading material.

READING MATERIALS:

  • Articles from different European information sources

  • ECM reports

 


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