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ECM User Interface Strategy, Design and Development (CTGE 442E, CEUs: 0.7)
NOTE:
Fall 2003 was the last semester of the
ECM User Interface Strategy, Design and Development (CTGE 442E, CEUs: 0.7)
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 User interface is a primary element
for success. In today¹s evolving marketplace, technology and engineering
no longer provide companies with a competitive edge. The real value in a company¹s
Internet presence is the ability to facilitate and engage the user, provide customer
service, merchandise products/services and support transactions. User interface involves strategy, research, visual design, functional design, database design and information architecture. It requires collaboration between designers, engineers, database architects and marketing professionals. On the web all of your competitors are just one click away. Your competitive differentiation depends on your customer¹s ability to interact with your site to collect information, answer questions and make purchases. In this class we will examine the cross-disciplinary
approach to user interface how visual designers, information architects
and database engineers must collaborate to build a user interface for websites
and web applications. You will learn how to strategize, design and develop the
most appropriate user interface for your website. Real case studies of user interface
development, from concept to launch, will be examined.
Objective: Provide a strong foundation for the understanding of how to strategize and develop a web-based user interface and how user interface effects a company and its customers. Activities
Include : Interactive discussion
drawing both positive and negative examples from those in attendance. Step by
step instructions for creating user interface documents. Examination of sample
documents, websites and web applications. Prerequsites: At least 3 years of business experience, significant access to the web for both e-mail and surfing, desire to understand how e-commerce user interface effects all aspects of companies, not just how to implement a tactical solution. |
