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Acquiring and Syndicating Content for Your E-Commerce Web Site (CTGE 442H, CEUs: 0.6)
NOTE:
Fall 2003 was the last semester of the
Acquiring and Syndicating Content for Your E-Commerce Web Site (CTGE 442H, CEUs: 0.6)
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 It’s no longer enough to put up
a flashy Web site -- the best technology in the world won’t sell products by itself.
A key component to making a compelling customer experience is quality content:
information that your customers are interested in. But where do you get good content
and how do you use it? This course will provide practical, hands-on tools and
techniques for acquiring and deploying business-enhancing content to your site.
We will also examine the opportunities for syndicating / licensing your own site’s
content to other Web sites. Topics include:
OBJECTIVE: You
will acquire an understanding of how to acquire content for your commerce sites
by using syndication services, syndication technologies, and by contracting with
other Web sites and with content producers. ACTIVITIES: You will identify appropriate content
sources for a commerce site (your own or a sample site) and will construct a plan
for implementing this content. You will also build a simple RSS file for syndicating
content to other sites. PREREQUISITES: You should have a basic understanding of HTML, Web site design, and e-commerce concepts. |
