Creating the E-Business Strategy (CTGE 442I, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Creating the E-Business Strategy (CTGE 442I, CEUs: 0.7)

This course provides you with an understanding of the e-business strategic planning process, critical components of an e-business roadmap, and techniques for achieving alignment across the business.   Discussions will focus on building successful strategies for e-marketing, e-selling, e-support, e-supply chain, and e-workforce.  In addition, the core components of an online and back-end infrastructure will be reviewed.  Topics include:

• Managing the e-business strategic planning process

• Understanding internal business requirements

• Assessing the competition

• Segmenting online users audiences

• Understanding core components of an e-business roadmap

• Building an e-business roadmap

• Creating a gap analysis

• Getting alignment within the organization

OBJECTIVE:                      

Give you a solid understanding of the e-business strategic planning process and the components of a successful e-business roadmap.

ACTIVITIES:                      

Interactive discussion including positive and negative examples from those in attendance. Class exercises both onsite and between classes followed by group presentations in class. 

PREREQUISITES:               

At least 3 years of business experience, significant access to the Web for both e-mail and surfing, desire to understand how e-commerce effects all aspects of companies, not just how to implement a tactical solution. NOTE: The ECM program views the terms e-business and ECM as meaning the same thing.

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