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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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E-Commerce, Public Policy and the Law (CTGE 443F, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program


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E-Commerce, Public Policy and the Law (CTGE 443F, CEUs: 0.7)

The Internet is a global watershed event. Human communication, commerce, education, all professions, public institutions, and our sense of community have been forever altered. This dramatic developing technology we call the Internet poses tremendous challenges to public policy and the law. You can no longer hear or read a newscast without learning about one more way the Internet challenges tradition, law, or public policy.

To succeed in this turbulent environment, e-commerce leaders must be well informed about public policy and the law. They need to be prepared to identify, formulate and negotiate a strategy that is optimal for their enterprise, work with legal counsel, read and comment on legislation and pending rules, work effectively with the media, activists, and professional standards bodies, testify in hearings, lobby, build coalitions, lead grassroots campaigns, and provide and give electoral support.

This course will not give you all the answers, but will introduce you to important frameworks, models, resources, and practical steps you need to be informed and act responsibly in these areas long after you leave class. Anticipated topics include: taxation, copyright, privacy, the European Union’s privacy requirements, digital signatures, cyber squatting, encryption, content decency, SPAM, cyber crime, metatag battles, criminal liability of ISPs, confluence of international, federal and state jurisdiction over E-Commerce, speech and trademark infringement. Of course, the topics are continually changing.

NOTE: Approximately six hours of work outside of class will be required as self-directed teams research and prepare a class presentation on a public policy and law topic of interest to them.

 


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