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Global E-Commerce: Taking your Business Global on the Web (CTGE 443N )
NOTE:
Fall 2003 was the last semester of the
Global
E-Commerce: Taking your Business Global on the Web (CTGE
443N ) | ||
 Today close to 60 percent of the online population
lives outside of the United States. Surveys in both Europe and Asia indicate that
the largest barriers to communication on the Web are due to language and culture.
In addition, Forrester Research indicates that business users are three times
more likely to buy and linger twice as long at Web pages in which they are addressed
in their own language. As a result, a multilingual and multicultural Web presence
is imperative for those companies that want to tap into the projected $1.2 trillion
global e-commerce market, 37 percent of which will originate from outside the
U.S. ($450 billion) by the year 2001.Global E-Commerce: Taking your Business Global on the Web focuses on developing sustainable global e-commerce strategies. Examples are drawn from both the buy and sell side, business-to-business and business-to-consumer from both small and large companies. You walk away with a better understanding of how to make your site global. Topics include:
Who should attend: Professionals looking to understand the strategy, infrastructure and processes necessary for sustainable global e-commerce; not just implementation, but the ongoing management and evolution of global e-commerce within companies. Activities: Interactive discussion drawing both positive and negative examples from those in attendance. Class exercises both onsite and between classes followed by group presentations in class. Active use of online resources provides tools that you can use well beyond the course. Prerequisites: at least three years of business experience, significant access to the Web for both e-mail and surfing, desire to understand how global e-commerce impacts all aspects of companies, not just how to implement a tactical solution. Reading Materials: online resources
available at the following address: http://www.globalsight.com/resource_center/ |
