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| Using Customer-Focused Marketing to Drive Positive ROI (CTGE 443P, CEUs: 0.6)
NOTE:
Fall 2003 was the last semester of the
Using
Customer-Focused Marketing to Drive Positive ROI
(CTGE 443P, CEUs: 0.6) | ||
 Banners
don't work, e-commerce is dead, Web advertising is yesterday's news. Right? WRONG!
Consumers are spending twice as much time online than they are reading the newspaper.
78% of ALL people with Internet access research, compare products and get specific
location information ONLINE PRIOR to making a buying decision. Learn the right
online vehicles to help increase your ROI, obtain new customers, increase brand
awareness and drive product. In this course you will learn how to produce powerful results in your current or future business by leveraging consumer trends on the web to impact your bottom line. Whether you work for a big company, own a small business or thinking of owning your own business this course is for you. This course will show you:
Through
case studies, research examples, and interactive discussions we will identify
the ways that the web can help you get more customers, increase brand awareness,
create a brand, and drive products. Be prepared to have an active discussion and
bring some real life examples of your marketing needs to the class. Who should attend: Marketing executives interested in their own futures, novices with smarts looking to break in, Internet executives wishing to gain an understanding of the marketing side of their businesses and anyone else looking to understand the implications of the Internet on marketing and advertising as we know them. Reading Materials: online resources as well as books are furnished and recommended during class. |
