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E-Commerce Fulfillment and Distribution: Behind the Buy Button (new course - elective) (CTGE 443T)
NOTE:
Fall 2003 was the last semester of the
E-Commerce
Fulfillment and Distribution: Behind the Buy Button (new course - elective)
(CTGE 443T) | ||
 Industry Analysts and Financial Analysts
alike have been increasingly concerned with the ability of e-commerce sites to
carry the buying experience through the entire product delivery process. This
course will help you use the Internet and e-commerce for competitive advantage
by thinking through issues beyond the Buy Button. In it, we will cover product
delivery and related opportunities for brand reinforcement, customer satisfaction
and cost containment. E-Commerce Fulfillment and Distribution is designed to be useful for e-commerce practitioners from a variety of functional areas – marketing, finance, business development, software development and operations. You will emerge with an understanding of the Internet Distribution Model, of the key trends in the marketplace, and of the vendors providing solutions to address challenges in e-commerce fulfillment. Topics include:
Activities: In the class and outside the class group exercises and presentations. Reading Materials: Hand-outs will be provided by the instructor including links to specific Web sites of interest and references to specific published articles or books. |
