E-Commerce Market Research

E-Commerce Market Research (new course - elective) (CTGE 443U)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

Checkout books from Happy About®

Have a book, white paper, case study, written for you
or a blog, or community of interest created and maintained (Quick2Publish™)

or the Silicon Valley Executive Business Program

E-Commerce Market Research (new course - elective) (CTGE 443U)

Counting page views and analyzing click through patterns isn't enough. E-Commerce requires specific, detailed information about how your customers feel and what they are thinking. Internet speed has changed the rules for everything from launching products to customer service. Old methods of customer interaction and gathering customer feedback are not just ineffective, they are actually fatal. However, using new e-commerce marketing research tools you can actually dramatically improve your product and/or your company's marketing and sales effectiveness.

In this course you will learn why Internet based research (Web site and e-mail) is critical to survival, and how to put it to work for you immediately. Topics include:

When and how should e-commerce marketing research be used
What are the strengths and weaknesses of using e-commerce marketing research
What are the leading e-commerce marketing research tools and resources
What tools do you need to master today and tricks for making it happen

Activities: Active discussion as part of the lecture

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ECMtraining.com is produced by ECnow.com
1-408-257-3000 (Phone), 1-603-843-0769 (eFax)
E-mail: General (Mitchell.Levy.SJSUPD@ecnow.com), Webmaster (webmaster@ecnow.com)
Copyright © 1999-2003 by ECnow.com, Inc., All rights reserved