Online Communities to Drive E-Commerce - What, Why, and How (new course - elective) (CTGE 443V)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Online Communities to Drive E-Commerce - What, Why, and How (new course - elective) (CTGE 443V)

This course focuses on the business aspects of online communities, how they add value, generate revenues and create "stickiness" for web sites. There are five main topics:

• Communities on the Web: A review of what's out there now
• Community basics: What do communities want and need, and how the Web can satisfy their needs
• Translating community needs into Web software
• Management and maintenance of the Web community
• Getting a good return on investment (ROI) from the web community - How Community drives e-commerce

Activities:  This course is structured around several exercises (both group & individual), interactive discussions, expert guest speakers, and homework assignments.

Prerequisites:  Knowledge and/or experience in Internet business, access to the web for research and projects, email, and interest in online communities.

Course Materials: The class will use several types of course materials including articles, presentations, exercise work sheets and online content.

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