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Personalization of E-Commerce (new course - elective) (CTGE 443W)
NOTE:
Fall 2003 was the last semester of the
Personalization
of E-Commerce (new course - elective)
(CTGE 443W) | ||
 How, as an e-commerce strategist or practitioner,
do you take what is essentially an interaction with a machine and make it a rich
experience that builds trust and incites excitement.
For many on-line offerings, like Amazon.com, personalization plays a part
of the answer. By taking data from
a multitude of sources, on-line companies are beginning to present their customers
with the products, information, and options that meet their customer’s individual
needs. At the moment, personalization is far from a perfect science, there are a lot of possibilities not yet realized. Personalization of E-Commerce will challenge you to understand what role personalization plays in today’s Internet offerings and to imagine the possibilities that personalization holds for the future. We will use live examples and discussion to help you understand what it means to personalize an Internet experience. Through the course group project you will begin to recognize what this exciting movement has to offer in the future. Upon completion of this course, you will have a good understanding of what personalization is and the tools and technologies that can make personalization an intriguing part of your on-line offering. Ttopics include:
Note: Part of E-Commerce success is running experiments. It's important to try new ideas and see how they work. This course is one of them. This course was borne out of a course assignment during the final course in the program "E-Commerce Thinking Outside the Box". A group of four students pulled the material together to deliver this course, presented a shortened version to the class who then voted to add the course to the program. The two-lead faculty for this class has the responsibility to bring you the latest and great research they continue to uncover and to bring in outside experts to fill in the holes. Please let us know if you think this experiment is a good idea. Activities: Active discussion as part of the lecture Prerequisites: Minimum 2-3 years business experience; significant access to the Web for both e-mail and surfing; desire to understand how e-commerce affects all aspects of companies, not just how to implement a tactical solution. |
