Customer Service: The Key to Building a Wildly Successful Business (CTGE 443X, CEUs: 0.6)
Fall 2003 was the last semester of the
Service: The Key to Building a Wildly Successful Business
(CTGE 443X, CEUs: 0.6)
A successful business is not
all about your products or services, how you price them or promote them: customer
service is the key to ensuring a positive customer experience that develops loyal
customers who make repeat purchases and become your ambassadors.
show you how to create a complete online customer experience both from a customer's
perspective and from an internal perspective. Whether your customers are consumers
or businesses, and whether you work in an organization responsible for customer
service (called Customer Care, Technical Support, Field Service, etc.) or you
work in another function but need to understand more about the support environment,
this course is for you.
Activities: Active discussion as part of the lecture
Prerequisites: In order to get the most benefits from the course, students should have at least two years' experience in a customer contact area, preferably in a process or management position; or managerial experience in another area.