Using the Internet as a Public Relations Tool (CTGE 470M, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Using the Internet as a Public Relations Tool (CTGE 470M, CEUs: 0.7)

The Internet represents a new, dramatically different tool for the practice of public relations. In this class, you will learn to make the most of these differences by highlighting the Internet's effective use as a communications vehicle. Topics to be covered include:

• What makes the Internet different as a public relations vehicle
• Using and creating newsgroups
• Mailing lists, forums and other Internet tools for PR purposes
• Public relations considerations in Web site development
• Web site promotion
• Crisis communications
• Creating press materials for the Internet

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