Using the Internet to Advertise (CTGE 470S, CEUs: 0.7)

NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Using the Internet to Advertise (CTGE 470S, CEUs: 0.7)

The Internet and the World Wide Web are new channels to help a company advertise and sell its products or services. You will gain an overview of how to build brand awareness, generate qualified leads, and use the Web site for actual sales transactions. Other topics include:

• Linking to and from other sites
• Integrating your site with other advertising activities
• The use of banners on other sites
• Search engine strategies

Fair advertising rates: what you pay to other sites and what you charge for yours.

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