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Using the Internet for Market Research (CTGE 470U, CEUs: 0.7)
NOTE:
Fall 2003 was the last semester of the
Using
the Internet for Market Research (CTGE
470U, CEUs: 0.7) | ||
 Learn how to use the Internet as a valuable
tool for both primary and secondary market research. See how to search online
for marketing information from Web sites, newsgroups, online services such as
America Online and other online sources. You will examine how others use their Web sites to collect feedback from customers and prospects through electronic surveys and asynchronous or real-time online focus groups. Discover ways your Web site can track results from your conventional marketing activities. After this class, you will know why people say that if you can't find it on the Net, it probably can't be found. |
