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Comdex Spring 2000 ECMgt.com Occurred on April 17-18, 2000
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Symposium Agenda
DAY 1 (Monday, April 17, 2000):9:00-10:15 Keynote:
Egghead.com, Inc.: From Shelf Space to Cyberspace
Jerry
Kaplan, CEO of Egghead.com will discuss the three critical dimensions of building
a successful e-commerce company: Creating a unique brand identity and market position;
attracting an audience of buyers with similar behavior and needs; and building
strong customer loyalty. These three factors provide the framework for market
leadership in on-line retailing.
10:30-12:00
E-Commerce Foundation and Strategy
Setting
strategies and priorities is more important than the technology you choose for
e-commerce. Led by Symposium Chair Mitchell levy, our panel of experts will help
you understand how to build your e-commerce strategy. Panelists will also define
the working e-commerce models for large and small companies and prepare you for
your next steps. 12:15-12:45 Luncheon
Keynote – The B2B Revolution
David
Perry, President and CEO of Chemdex, will discuss the current foundation and the
future of business to-business (B2B) e-commerce. This keynote will cover the fundamental
difference between B2B and B2C, the evolution of Internet Market Makers and how
these companies are revolutionizing the way companies do business, how Internet
Market Makers will employ different approaches and business models to streamline
the supply chain in specific vertical industries and the critical successful elements
for B2B e-commerce. 1:00-2:15 Creating and
Implementing an E-Commerce Project
So
what does it take to implement your e-commerce strategy? Our panel of experts
who've 'been there' and 'done that' will show you the tricks of the trade and
just what it takes to make your strategies working realities. Join us for this
session and learn how to deliver that e-commerce project on time and on budget. 2:15-2:45
Break 2:45-4:00
Managing Your E-Commerce Partners
To
execute and maintain a successful e-commerce project requires finely tuned management
skills. Do you have what it takes? Our panelists take on the questions of managing
an e-commece project and help you understand outsourcing and staffing, building
your team to meet business objectives and finding the right people and quality
vendors to get the job done. We’ll also cover how to bring outsourced efforts
in house so you can rapidly adapt in the constantly changing new economy. 4:15-5:30 Customer Service
in the E-Commerce Space
With
a competitive price and comparable product only clicks away, one of the major
defining points in the e-commerce world is good old-fashioned customer service.
Whether you outsource the task or perform it in-house, how do you deliver the
best quality customer service? We’ll discuss the steps you need to take to make
your customer service second to none and keep customers coming back. We’ll also
discuss some of the best in class. 6:00-6:30 Evening Keynote – Not all Vertical Markets are Created
Equal
With
over 50 vertical Web sites catering to individual industries, VerticalNet is undoubtedly
the Internet's premier owner and operator of business-to-business communities.
VerticalNet’s unique blend of original editorial, e-commerce, partnered content
and services make it the online marketplace for its audience. Mark Walsh will
discuss how VerticalNet has reached this level of quality and service with these
vertical markets. What works with vertical markets and what doesn’t? How does
VerticalNet choose the right partners to deliver the information that thousands
of visitors seek? And how do you keep these communities alive and thriving, and
keep your audience coming back again and again? DAY 2 (Tuesday, April 18, 2000):9:00-10:30 New Models in the New World
What’s
the real relationship between eyeballs and revenue? How can you capitalize upon
your current infrastructure and future plans to create new and multiple revenue
streams? Our panelists will discuss some of the new e-commerce business models
and share their thoughts on what you should be doing to be successful in the new
e-commerce enabled world. 10:45-12:00 Global Content
is King
The
key to any good e-commerce site is content. Yet content can be the hardest piece
to manage. Experts in the business will share their experiences to show you how
to approach content strategically, manage the dynamic content cycle, and share
their secrets of maintaining fresh content (a must for any site) even after the
launch. We’ll also discuss how to adapt content to your changing global marketplace.
If keeping your content fresh and pertinent is key to your business, don’t miss
this session.
2:00-2:45 The Digital Divide
President Bill Clinton addressed the Comdex crowd as part of his Digital Divide tour. 3:15-4:25
E-Commerce Brand-building
Experts
in on-line branding will help you understand what branding means in e-commerce.
Through examples and stories from the field, we’ll show you how you build and
evolve brand and survive co-branding. Our panelists will review on-line brand
case studies to show you how critical branding is and how it has effected several
sites. 3:00-3:35 Cool E-Commerce Tools
We’ll
show you how to build a store, a bulletin board, a discussion group, an affiliate
marketing program, use a wallet and other e-commerce features with current off-the-shelf
tools. We will compare and explore the different tools available, find out how
to choose the right tool for your job and understand the power that some of these
tools can put in your hands immediately. 3:40-4:25 Internet Marketing
Techniques
Our experts will help you understand the "basic components" to which every Web site should adhere. We’ll Discuss a number of Internet marketing tactics and how they can apply to your company, including: search engine positioning, newsletter creation, on-line community participation, affiliate programs, banner advertising, contests, auctions, classified ads, plus more. Make your site stand out among its competitors. Join us for this critical discussion.
4:30-5:05 Case Study: Chemdex – On-line Starting Point
for the Chemical Industry
Chemdex
is arguably THE model of an industry portal. The Chemdex site i
5:05-5:30 Wrap-up Session
Symposium
Chair Mitchell Levy brings it all together in this Symposium Wrap-up. We’ll discuss
what was learned and how to apply it to your business. Ask the questions you didn’t
get to before and pose those that you’ve developed over the two days of intensive
education. Mitchell and some of the other E-Commerce Symposium will also have
some questions for you, and closing thoughts that will keep your creativity going
well after the Symposium.
5:30+ Special Last-Minute Added Bonus (1x1 Consulting)
Panelist hung around to assist anyone in the audience with individual questions/consulting/concerns they may have had. |
| Comdex Spring 2000 / ECMgt.com ECM Symposium | Program Highlights | Agenda | Speakers | Schedule | Fees | Registration |
