|
Day 1 (Monday, April 17, 2000) |
| Keynote
(9:00-10:15) |
 | Jerry
Kaplan is chief executive officer and director of Egghead.com, Inc. (Nasdaq:
EGGS), a leading Internet retailer. Previously, Mr. Kaplan served co-founder,
chairman of the board and chief executive officer of Onsale, Inc. Previously,
he was co-founder and chairman of GO Corporation, which developed PenPoint, a
pen-based operating system. Mr. Kaplan wrote a best-selling book about his experiences
at GO Corporation entitled, Startup--A Silicon Valley Adventure, published in
May 1995 by Houghton-Mifflin. Mr. Kaplan received a Bachelor’s degree in history
and philosophy of science from the University of Chicago, and a Doctorate degree
in computer and information science from the University of Pennsylvania. |
| E-Commerce
Foundation and Strategy (10:30-12:00) |
 | Mitchell
Levy, chair of the ECM Symposium, is President of ECnow.com, a high-end
e-commerce consulting firm, Publisher of http://ECMgt.com, a monthly e-commerce
newsletter focusing on strategy, trends and related news and the founder and coordinator
of the ECM Certificate Program at San Jose State University Professional Development
(http://ecmtraining.com/sjsu). ECnow.com is a strategy, e-marketing and training
company helping start-up, medium and large organizations change their business
to harvest the power of the Internet. Mr. Levy lectures, writes about and is asked
to judge the e-commerce efforts of companies on a global level and has been actively
involved with numerous industry consortia. |
 | Alfred
Chuang co-founded BEA in early 1995. Prior to his current role as president
and chief operating officer, he held the roles of president of business operations,
president of BEA WebXpress, executive vice president of product development and
chief technology officer for BEA. Prior to BEA, Mr. Chuang spent 9 years at Sun
Microsystems and 10 years in commercial computing, software systems research,
and systems consulting. |
 | Phil
Levinson co-founded Camdens (http://www.camdens.com) in early 1998. Camdens
is a unique B-to-B e-commerce company focused on the $45B market for corporate/executive
gifts and rewards/recognition services. Levinson previously was an entrepreneur-in-residence
for W.I. Harper Group, the venture firm that invested in his first company, CatchTV
(acquired in 1999). He was previously Director of the NASA/TEN Incubator in San
Jose in 1995-96. He has served on the advisory board for several successful technology
companies, including Replay Networks and eBay, where he was the company’s first
advisory board member. He served as Senior Marketing Manager for Barrett Business
Services, contributing to the company’s successful IPO in June, 1993. |
|
Lunch Keynote (12:15-12:45) |
 | David
Perry co-founded Chemdex and serves as its president and chief executive
officer. Prior to Chemdex, he co-founded Virogen, Inc., a Boston, Mass.-based
biotechnology company. As CEO of Virogen, Perry oversaw all strategic and financial
aspects of the company. While there, he encountered the inefficiencies of the
traditional catalog-based method of ordering and procuring life science products,
which prompted him to start Chemdex. In addition, Perry has also held a variety
of positions at Exxon Corporation and was most recently responsible for managing
the performance and maintenance of a $200 million oil refinery operation. Perry
holds an M.B.A. from Harvard University and a B.S. in chemical engineering from
the University of Tulsa. |
|
Creating and Implementing an E-Commerce Project
(1:00-2:15) |
 | Matt
Roche is Co-President and CEO of Fort Point Partners where he leads the
development of Fort Point Partners eSelling business practice, focused strategy
and technology to drive sales. Fort Point Partners works with some of the
strongest brands in the B2B and consumer sectors including HP, Intel, J.Crew and
BlueLight.com (Kmart). Before co-founding Fort Point Partners, Matthew co-founded
Webfactory/Data which conducted successful Internet development projects for Fortune
500 companies such as McDonnell Douglas and Northrop Grumman, among others. He
also worked at Andersen Consulting and co-founded a successful architectural-furniture
design firm. |
 | Ken
Campbell is President and CEO of Centegy. Mr. Campbell was a co-founder
and EVP of USWeb. Mr. Campbell has over 25 years of experience in technology,
marketing, sales, and operations. He was employee #11 at Businessland where he
headed up store expansions into 48 cities. Mr. Campbell co-founded US Telecenters
(now ViewTech); served as COO of Copymat Corporation; and was the General Manager
if North America for Inmac Corporation, a global direct marketer of computer products.
Mr. Campbell is currently serving on the Board of Directors for R. H. Donnelley
Corporation. |
 | Frank
Getman, Jr. has served as president and chief executive officer of Houston
Street Exchange since he began to build the company in 1998. At 35 years old,
he has also served as president and chief executive officer of Houston Street
Exchange's parent company, BayCorp Holdings and power marketing firm, Great Bay
Power since 1998. As Houston Street Exchange's CEO, Getman directs business development,
marketing, strategic planning, site development and maintenance, and day-to-day
operations. After joining Great Bay in 1995, Getman served as vice president,
secretary and general counsel. |
|
Managing Your E-Commerce Partners (2:45-4:00) |
 | Narry
Singh joined The McKenna Group in 1997 after founding a start-up focused
on commercializing visual-based search engine technology. Narry has over twelve
years management experience in the U.S., Europe, and Asia focused on developing
market-driven strategies and building new businesses that leverage web-based technologies.
As an equity Partner at The McKenna Group, Narry works closely with the leaders
of Fortune 500 companies as well as startups to envision, create, develop, promote,
launch, and manage e-Business ventures. He also works with companies that have
launched or are planning to launch B-to-B marketplaces, as well as businesses
that offer services to these trading communities. |
 | Susan
Spector McPherson is the Director of Strategic Development at Concur Technologies.
|
 | Dave
Deasy is
COO for hpshopping.com, a wholly owned subsidiary
of Hewlett-Packard Company and HP’s award-winning direct-to-consumer electronic
commerce store. Deasy oversees all aspects of marketing, business
development, customer service and logistics/distribution. hpshopping.com sells
a complete selection of HP consumer products including personal computers, printers,
scanners, supplies and accessories, as well as a host of refurbished HP products.
Dave previously ran the marketing
operation for HP's Educational Services
business and has extensive experience in direct marketing, telesales, and market
development. |
| Mohit.Mehrotra,
is the VP & GM Corporate Services Interaction, American Express |
|
Customer Service in the E-Commerce Space (4:15-5:30) |
 | Ashutosh
Roy, eGain's co-founder, Chairman and CEO, has spent 12 years in various
technical management and entrepreneurial positions developing, marketing and selling
software and Internet services. He was the co-founder and Chairman of WhoWhere?
Inc., a leading Internet services company acquired by Lycos in 1998. Prior to
that, Ashu spent four years at Digital Equipment Corp. He also worked as a product
manager in the Interactive TV group at Microsoft Corporation. Ashu also co-founded
Parsec Technologies Pvt. Ltd., an international call center company based in India.
He shares patents in the field of high performance CAD-VLSI design. |
 | Robert
LoCascio is the guiding force behind LivePerson’s goal of humanizing the
online customer experience. His history boasts numerous successful business ventures,
building his knowledge in interactive media and customer service. He was the
founder and CEO of IKON, which developed college campus kiosks that integrated
interactive video features with advertising and commerce. |
 | Russ
Cohn, Brigade Solutions, Inc. CEO, has extensive experience at helping
global organizations realize the radical benefits of Internet customer support.
He first developed the concept for Brigade while on hold for customer service.
Prior to founding Brigade, Mr. Cohn was a management consultant with Paris-based
Gemini Consulting, where he helped global telecommunications firms launch and
improve customer service operations. Prior to Gemini, he served on the research
staff of Nippon Telegraph and Telephone (NTT) in Japan. |
 | Louis
Lamoureux is a Partner in Deloitte Consulting's CRM service line. He is
responsible for directing CRM projects and for advising clients on uses of emerging
CRM and e-business technologies. He has served in many technology capacities including
CIO and large project director. He is currently assisting several large companies
transform their businesses, including customer service, into leading players in
the new economy. |
|
Evening Keynote (6:00-6:30) |
 | Mark
Walsh is the CEO of VerticalNet and has vast experience in the online,
B2B category. Prior to joining VerticalNet, he was a senior vice president and
corporate officer at America Online, and ran its B2B division, AOL Enterprise.
Other online experience includes: president of GEnie, the online division of
GE; president of Information Kinetics Inc.; and vice president and general manager
of the interactive services division of CUC International. Mr. Walsh earned an
MBA from Harvard Business School and a bachelors from Union College. |
| |
|
Day 2 (Tuesday, April 18, 2000) |
|
New Models in the New World (9:00-10:30) |
| Mitchell
Levy, chair of the ECM Symposium, is President of ECnow.com, a high-end
e-commerce consulting firm, Publisher of http://ECMgt.com, a monthly e-commerce
newsletter focusing on strategy, trends and related news and the founder and coordinator
of the ECM Certificate Program at San Jose State University Professional Development
(http://ecmtraining.com/sjsu). ECnow.com is a strategy, e-marketing and training
company helping start-up, medium and large organizations change their business
to harvest the power of the Internet. Mr. Levy lectures, writes about and is asked
to judge the e-commerce efforts of companies on a global level and has been actively
involved with numerous industry consortia. |
| Narry
Singh joined The McKenna Group in 1997 after founding a start-up focused
on commercializing visual-based search engine technology. Narry has over twelve
years management experience in the U.S., Europe, and Asia focused on developing
market-driven strategies and building new businesses that leverage web-based technologies.
As an equity Partner at The McKenna Group, Narry works closely with the leaders
of Fortune 500 companies as well as startups to envision, create, develop, promote,
launch, and manage e-Business ventures. He also works with companies that have
launched or are planning to launch B-to-B marketplaces, as well as businesses
that offer services to these trading communities. |
 | Jack
Serfass, who co-founded Bowstreet in 1998, is responsible for the company’s
long-term strategic direction, including exploring new markets, applications and
business models for the company’s products. Previously, he was chairman, CEO and
president of Preferred Systems, Inc. (PSI). Serfass founded PSI when he was 27
to develop leading-edge networking software for Windows NT and Novell NetWare.
Serfass is a frequent public speaker on Web services and high-tech startups and
has presented to audiences such as Agenda, ETRE, Seybold, Harvard, Yale, Businessweek’s
eBiz Live, and IDC’s Internet Executive Forum. |
| Andrew
Krainin is senior vice president of marketing for Sameday.com. Prior to
joining Sameday.com, Krainin served as senior manager for The
Boston Consulting Group, where he guided clients from a wide range of industries including, consumer electronics, consumer goods,
financial services, telecommunications and insurance and membership services.
His
experience varies from strategic planning to new product planning and organizational
change. Krainin also spent two years with
Booz, Allen and Hamilton, providing clients in the telecommunications, health
care, professional sports, computer and chemical industries with strategic and
operational expertise. |
| |
|
Global Content is King (10:45-12:00) |
 | Jorden
Woods is the CEO and founder of Global Sight Corporation. Global Sight
is the leading Internet software company providing enterprise solutions for managing
Web content globalization. Jorden is a pioneer in the content globalization
and global e-commerce space. Recognized as a leading authority on Web globalization
issues, Jorden is a recognized speaker on the circuit and has spoken at numerous
conferences. |
 | Brad
Husick, VP of Standards and Evangelism for Vignette Corporation (NASDAQ:
VIGN), focuses on Vignette's continued leadership role in industry standards,
including syndicated business networks through the Information and Content Exchange
(ICE) initiative. Prior to Vignette, Brad was a co-founder of NetGravity. Prior
to NetGravity, Brad was vice president of marketing for interactive design firm
Clement Mok Designs. Brad's past positions also include product management at
Macromedia and Hewlett-Packard. |
 | Julie
Harrington is VP Marketing at TestMart where she is responsible for new
product development, business development and marketing. Julie has held marketing
and general management positions at leading information providers and publishing
firms including
Oxford University Press, John Wiley & Sons and the
Thomson Corporation. Most recently she was VP of Perspecta, a developer of Web
applications that merged with Excite 1999. She has led a turn-around of Thomson's
Information Access Company while introducing significant new Internet systems.
Prior to IAC she was SVP and Publisher of RIA Group and VP of Sales for Thomson
Electronic Publishing. |
| Anita
Ward, Managing Partner, is responsible for ZEFER's Midwest region. In
this role, Anita and her teams work with clients to understand their strategic
needs and deliver solutions that integrate business, design, and technology components.
Anita has been featured for her visionary work and as an innovator and leader
in various publications. Anita has taught numerous executive education and transformation
seminars on cultural change. |
|
Luncheon Keynote (2:00-2:45) |
| Bill
Clinton, President of the United States. |
|
3:15-4:25 E-Commerce Brand-building
|
 | Christina
Cheney is the President for Simmedia, a web strategy, design and development
based in Corte Madera, California. She oversees the strategic development of key
Simmedia projects and is responsible for developing e-business brand strategies
for corporate clients and industry partners. She has been developing web sites
and online business strategies for the last six years. She is also an instructor
in the E-commerce Management certificate program at San Jose State University. |
 | Rob
Gemmell co-founder of Addwater, Inc. in 1998, Rob serves as Principal
and Creative Director for this rapidly growing strategy and design agency, specializing
in branding retailers in both the on- and offline worlds. Previously Creative
Director and Partner at CKS Partners, Rob spent the 1980s at Apple Computer, where
he helped develop its distinctive look for products, packaging, and marketing
communications. |
| Paul Travis
is Director at MetaDesign and has extensive experience in corporate identity,
branding, and implementation on national accounts. He has directed design teams
for clients such as Netscape, Barclay's Global Investors, and McGraw-Hill School
Systems. Before joining Meta, Paul was an implementation director with Landor
Associates where he managed the implementation of new identity programs for Southwestern
Bell, Bacardi, Fleet Financial, Cigna, Xerox, KeyCorp, and AT&T. |
| Cool
E-Commerce Tools (3:00-3:35) |
 | Vic
Vasan, Director of New Technologies, guides Beyond Interactive's exploration
of new technologies and participation in new technology ventures. Vic helps Beyond
evaluate technologies on all fronts, from wirless architechture to back-end site
platforms to mail/ad delivery vehicles to rich media tools. Since the time he
started the Beyond Interactive IT department, he has facilitated many of Beyond's
strategic alliances with partners such as DoubleClick DART, Bluestreak, and messageMedia;
he has also created and currently directs Beyond's Relationship Management Department. |
| Heidi Messer
is President and co-founder of LinkShare. |
 | Scott
Eagle is VP of Marketing and “Head Insti-Gator” at Gator.com where he
runs the marketing team and oversees business development and partnership activities.
Before joining Gator.com, Scott was the VP of Marketing at Concentric Network
Corporation, where he built the marketing team that enabled both a successful
IPO and an increase in company revenue from a start-up to $85+ million in less
than three years. Prior to Concentric, Scott served as VP of Marketing at MFS
Communications. Scott began his career at Procter & Gamble in marketing and
new product development for their consumer package goods, managing brands such
as Formula 44 and Cloraseptic. |
|
Internet Marketing Techniques (3:40-4:25) |
| Mitchell
Levy, chair of the ECM Symposium, is President of ECnow.com, a high-end
e-commerce consulting firm, Publisher of http://ECMgt.com, a monthly e-commerce
newsletter focusing on strategy, trends and related news and the founder and coordinator
of the ECM Certificate Program at San Jose State University Professional Development
(http://ecmtraining.com/sjsu). ECnow.com is a strategy, e-marketing and training
company helping start-up, medium and large organizations change their business
to harvest the power of the Internet. Mr. Levy lectures, writes about and is asked
to judge the e-commerce efforts of companies on a global level and has been actively
involved with numerous industry consortia. |
 | Cheryl
C. Ho is Senior Director of Product Development and Co-founder at LinkShare
Corporation. Cheryl directs LinkShare's Product Development team as the liaison
between LinkShare's technology and marketing groups. She is a key driver in the
execution of projects essential in supporting the company’s vision to facilitate
e-commerce and drive the concept of relationship-based selling models. Cheryl
is active in the industry, speaking at conferences such as "Spring Internet
World ’99" and "Beyond the Banner." |
 | Tina
Lally is responsible for Rainmaker client marketing programs and services.
Since joining the Rainmaker sales team in 1994, she has focused on enhancing Rainmaker's
ability to build customer relationship management services. Ms. Lally has been
instrumental in the design of unique eCRM software systems and processes, including
integrating enterprise marketing automation. Ms. Lally has extended the Rainmaker
service offering to include Web and database marketing and reporting services. |
 | Geoff
Smith, Senior Marketing Manager, ClickAction Inc. Geoff Smith is responsible
for all marketing programs for ClickAction, a dynamic company specializing in
permission-based email relationship management services for the catalog and retail
markets. Mr. Smith is a frequent speaker at leading email and Internet marketing
conferences, including the recent DMA.net.marketing Conference. Prior to ClickAction,
he worked for over 5 years in marketing for publishing and consumer related brands.
Mr. Smith holds his B.A. in International Studies and his M.B.A. in International
Marketing from the Monterey Institute of International Studies. |
 | Jordan
Berke, is Beyond Interactive’s Director of Dialog Management. Since early
1998, Jordan has helped the company develop a client list that includes such leading
interactive brands as Petstore.com, AmericanGreetings.com, and Kforce.com. As
a firm believer in the importance of Permission Marketing, Jordan has helped the
company develop the industry’s first Permission Marketing Group and to become
an industry leader in developing and executing PM strategies. Jordan’s past experience
includes a position as Sony Music’s College Marketing Director for the State of
Michigan and as a database developer for Cushman & Wakefield’s Western US
operations. |
|
Case Study (4:30-5:05) |
 | Martha
Greer is VP, Marketing at Chemdex and is responsible for product management,
corporate marketing, creative services and account development. Previously, she
was VP, Merchandise Management of Onsale. Martha has also held several positions
at PC Connection, a computer direct marketer, including VP of Product Management,
VP of Marketing and Director of Business Development. Additionally, her career
includes tours of duty in management consulting at Dataquest and in research and
development at Wang Laboratories. |
|
Wrap-up Session (5:05-5:30) |
| Mitchell
Levy, chair of the ECM Symposium, is President of ECnow.com, a high-end
e-commerce consulting firm, Publisher of http://ECMgt.com, a monthly e-commerce
newsletter focusing on strategy, trends and related news and the founder and coordinator
of the ECM Certificate Program at San Jose State University Professional Development
(http://ecmtraining.com/sjsu). ECnow.com is a strategy, e-marketing and training
company helping start-up, medium and large organizations change their business
to harvest the power of the Internet. Mr. Levy lectures, writes about and is asked
to judge the e-commerce efforts of companies on a global level and has been actively
involved with numerous industry consortia. |
| Martha
Greer is VP, Marketing at Chemdex and is responsible for product management,
corporate marketing, creative services and account development. Previously, she
was VP, Merchandise Management of Onsale. Martha has also held several positions
at PC Connection, a computer direct marketer, including VP of Product Management,
VP of Marketing and Director of Business Development. Additionally, her career
includes tours of duty in management consulting at Dataquest and in research and
development at Wang Laboratories. |
| Anita
Ward, Managing Partner, is responsible for ZEFER's Midwest region. In
this role, Anita and her teams work with clients to understand their strategic
needs and deliver solutions that integrate business, design, and technology components.
Anita has been featured for her visionary work and as an innovator and leader
in various publications. Anita has taught numerous executive education and transformation
seminars on cultural change. |
| Tina
Lally is responsible for Rainmaker client marketing programs and services.
Since joining the Rainmaker sales team in 1994, she has focused on enhancing Rainmaker's
ability to build customer relationship management services. Ms. Lally has been
instrumental in the design of unique eCRM software systems and processes, including
integrating enterprise marketing automation. Ms. Lally has extended the Rainmaker
service offering to include Web and database marketing and reporting services. |
| Geoff
Smith, Senior Marketing Manager, ClickAction Inc. Geoff Smith is responsible
for all marketing programs for ClickAction, a dynamic company specializing in
permission-based email relationship management services for the catalog and retail
markets. Mr. Smith is a frequent speaker at leading email and Internet marketing
conferences, including the recent DMA.net.marketing Conference. Prior to ClickAction,
he worked for over 5 years in marketing for publishing and consumer related brands.
Mr. Smith holds his B.A. in International Studies and his M.B.A. in International
Marketing from the Monterey Institute of International Studies. |
| Jordan
Berke, is Beyond Interactive’s Director of Dialog Management. Since early
1998, Jordan has helped the company develop a client list that includes such leading
interactive brands as Petstore.com, AmericanGreetings.com, and Kforce.com. As
a firm believer in the importance of Permission Marketing, Jordan has helped the
company develop the industry’s first Permission Marketing Group and to become
an industry leader in developing and executing PM strategies. Jordan’s past experience
includes a position as Sony Music’s College Marketing Director for the State of
Michigan and as a database developer for Cushman & Wakefield’s Western US
operations. |
|
Special Last-Minute Added Bonus - 1x1 Consulting (5:30+) |
| Mitchell
Levy, chair of the ECM Symposium, is President of ECnow.com, a high-end
e-commerce consulting firm, Publisher of http://ECMgt.com, a monthly e-commerce
newsletter focusing on strategy, trends and related news and the founder and coordinator
of the ECM Certificate Program at San Jose State University Professional Development
(http://ecmtraining.com/sjsu). ECnow.com is a strategy, e-marketing and training
company helping start-up, medium and large organizations change their business
to harvest the power of the Internet. Mr. Levy lectures, writes about and is asked
to judge the e-commerce efforts of companies on a global level and has been actively
involved with numerous industry consortia. |
| Martha
Greer is VP, Marketing at Chemdex and is responsible for product management,
corporate marketing, creative services and account development. Previously, she
was VP, Merchandise Management of Onsale. Martha has also held several positions
at PC Connection, a computer direct marketer, including VP of Product Management,
VP of Marketing and Director of Business Development. Additionally, her career
includes tours of duty in management consulting at Dataquest and in research and
development at Wang Laboratories. |
| Anita
Ward, Managing Partner, is responsible for ZEFER's Midwest region. In
this role, Anita and her teams work with clients to understand their strategic
needs and deliver solutions that integrate business, design, and technology components.
Anita has been featured for her visionary work and as an innovator and leader
in various publications. Anita has taught numerous executive education and transformation
seminars on cultural change. |
| Tina
Lally is responsible for Rainmaker client marketing programs and services.
Since joining the Rainmaker sales team in 1994, she has focused on enhancing Rainmaker's
ability to build customer relationship management services. Ms. Lally has been
instrumental in the design of unique eCRM software systems and processes, including
integrating enterprise marketing automation. Ms. Lally has extended the Rainmaker
service offering to include Web and database marketing and reporting services. |
| Geoff
Smith, Senior Marketing Manager, ClickAction Inc. Geoff Smith is responsible
for all marketing programs for ClickAction, a dynamic company specializing in
permission-based email relationship management services for the catalog and retail
markets. Mr. Smith is a frequent speaker at leading email and Internet marketing
conferences, including the recent DMA.net.marketing Conference. Prior to ClickAction,
he worked for over 5 years in marketing for publishing and consumer related brands.
Mr. Smith holds his B.A. in International Studies and his M.B.A. in International
Marketing from the Monterey Institute of International Studies. |
| Jordan
Berke, is Beyond Interactive’s Director of Dialog Management. Since early
1998, Jordan has helped the company develop a client list that includes such leading
interactive brands as Petstore.com, AmericanGreetings.com, and Kforce.com. As
a firm believer in the importance of Permission Marketing, Jordan has helped the
company develop the industry’s first Permission Marketing Group and to become
an industry leader in developing and executing PM strategies. Jordan’s past experience
includes a position as Sony Music’s College Marketing Director for the State of
Michigan and as a database developer for Cushman & Wakefield’s Western US
operations. |
