SCHEDULE for the ENTERPRISE MANAGEMENT BOOT CAMP 1

Activity

Date/Location

Facilitator

• Enterprise and E-Commerce Management: The Big Picture
  Whether you're an expert or a novice, you'll establish a strong foundation in enterprise & e-commerce management and open your mind to a number of new ideas, models, and concepts of the Internet age.

• Monday 2/10 (9:00a-5:00p) session 1 of 2
  Lundy Campus, (Includes Free $30 E-Volve-or-Die.com Book written by Levy)

• Study Session or Silicon Valley Special Interest Group

• Monday 2/10 (6:00p-9:30p)
  Location: TBD

• ECM Organizational Alignment
  Learn how to bring your companies vision, mission, values, strategy, structure, process, leadership, and people into alignment.

• Tuesday 2/11 (9:00a-5:00p)
  Lundy Campus

• Successfully Managing E-Commerce Projects Within Your Company
  Learn how to get started, how to gain support, and how to mobilize your company to take action on your projects.

• Tuesday 2/11 (6:00p-9:30p) session 1 of 2
  Lundy Campus

• Selecting and Implementing Customer Relationship Management Tools
  Learn techniques for evaluation your existing tools, defining your requirements, selecting and implementing your new CRM tools.

• Wednesday 2/12 (9:00a-5:00p)
  Lundy Campus

Francoise Tourniaire

• Study Session or Silicon Valley Special Interest Group

• Wednesday 2/12 (6:00p-9:30p)
  Location: TBD

• Metrics: Measuring the Effects of E-Commerce Changes
  Learn how to develop metrics that measure the changes in the business processes used for e-commerce and that are still linked to the overall measurements model of the business.

• Thursday 2/13 (9:30a-4:30p)
  Lundy Campus

• Successfully Managing E-Commerce Projects Within Your Company
  See above

• Thursday 2/13 (6:00p-9:30p) session 2 of 2
  Lundy Campus

• Online E-Commerce Brand Building
  Learn specific strategies for building new online brands and extending existing brands on the Web.

• Friday 2/14 (9:30a-4:30p)
  Lundy Campus

• Enterprise and E-Commerce Management: The Big Picture
  See above

• Saturday 2/15 (9:00a-5:00p) session 2 of 2
  Lundy Campus

• Total cost:
  • Domestic Program Registration Fee $2,270
  • International Program Registration Fee (includes application fee and tuition) $2,870
  • To check on availability or to register, contact Debbie Cortez:
    • by e-mail (include Enterprise Management Bootcamp in the subject line)
    • phone: 408-519-1275
    • fax: 408-519-0128

• Check out all courses in the Enterprise and E-Commerce Management Certificate Program
• Comments from past attendees in the certificate program
  • "Curriculum was very practical (not classical) with real-world examples. It's very relevant to what’s happening today."
  • "Interaction within the class and with the faculty was extremely helpful ­ good interaction"
  • "Case studies were great, helpful to understand how to actually deploy what we learned"
  • "Networking was really good, nice to learn about what’s happening in different industries"
  • "Great reference material to go back to"
  • "Real-world instructions, and their personalities, knowledge, expertise and willingness to go the extra mile. Interaction extended beyond the classroom."

• Additional Questions on the Boot Camp:
  • SJSU ECM Founder, Content Expert and Program Consultant, Mitchell Levy <mitchell.levy.sjsupd@ecnow.com>, 408-257-3000
  • SJSU ECM Program Assistant: Debbie Cortex <dcortez @ profdev.sjsu.edu> 408-519-1275

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