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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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Summer 2002 ECM Certificate Program
Course, Schedule and Fee Summary


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You need to take 12.0 CEUs (120 classroom hours) to obtain the ECM certificate. This is comprised of 7 CEUs or required courses and any combination of elective courses totaling at least 5 CEUs. To determine what elective courese to take, focus in on the acheivement award that best suits your desired area of specialization.

 

 

REQUIRED COURSES
(65 course hours [7 courses]) - Summer 2002

Course

Dates/CEUs/Cost

Instructor


E-Commerce Management: The Big Picture (Blended on-ground/on-line course)
  • 5/23 & 5/30 (9:00a-5:00p) Lundy Campus
    Course #: 15CTGE44331
    CEUs: 1.4, Cost: $525
Mitchell Levy
Creating the E-Business Strategy
  • 6/6 & 6/13 (6:00p-9:30p) Lundy Campus
    Course #: 15CTGE442I31
    CEUs: 0.7, Cost: $365
Hollis Bischoff
E-Commerce, Public Policy and the Law
  • 6/8 (9:00a-5:00p) Lundy Campus
    Course #: 15CTGE443F31
    CEUs: 0.7, Cost: $365
Lori Hefner / Carol Wu
Customer Service: The Key to Building a Wildly Successful Business
  • 6/11 & 6/18 (6:30p-9:30p) Lundy Campus
    Course #: 15CTGE443X31
    CEUs: 0.6, Cost: $325

Francoise Tourniaire

Successfully Managing E-Commerce Projects Within Your Company
  • 7/11 & 7/18 (6:00p-9:30p) Lundy Campus
    Course #: 15CTGE44231
    CEUs: 0.7, Cost: $365
Todd Parsons
Bridging ECM Technology and Business
  • 7/19 & 7/26 (9:30a-4:30p) Lundy Campus
    Course #: 15CTGE443Z31
    CEUs: 1.2, Cost: $455
Bob Cormia
ECM Solutions: Thinking Outside the Box
  • 7/23 & 8/6 (6:30p-9:30p) Lundy Campus
    Course #: 15CTGE443G31
    CEUs: 1.2, Cost: $455
Mitchell Levy

 


CURRENT ELECTIVES
(72 course hours [9 courses] available in Summer 2002,
55 course hours needed for the Certificate) - Summer 2002

 

Learn How to Use Networking to Produce Results in Business and in Life
  • 6/3 & 6/10 (6:30-9:30p) Lundy Campus
    Course #: 01CTGE442R31
    CEUs: 0.6, Cost: $325
Derinda Gaumond

How to Build an E-Commerce Business Plan (Blended on-ground/on-line course)

  • 6/11 & 6/25 (1:00p-5:00p) Lundy Campus
    Course #: 15CTGE443O31
    CEUs: 1.2, Cost: $455
Doug Nelson
E-Commerce Procurement: Vendors, Processes and Standards
  • 6/15 (9:00a-4:00p) Lundy Campus
    Course #: 15CTGE443M01
    CEUs: 0.6, Cost: $325
Fred Sollish
Driving Net Market Maker Success - Content, Traffic and Revenue
  • 6/12, 6/19 (6:00p-9:30p) Lundy Campus
    Course #: 15CTGE443Q01
    CEUs: 0.7, Cost: $365
Peter Ostrow
Using the Value Equation to Drive Business Success
  • 7/8 & 7/22 (6:00-9:30p) Lundy Campus
    Course #: 01CTGE442V31
    CEUs: 1.0, Cost: $425
Mitchell Levy
ECM Organizational Alignment
  • 7/9 (9:00a-5:00p) Lundy Campus
    Course #: 15CTGE442M31
    CEUs: 0.7, Cost: $365
Gwen Hanna
Metrics: Measuring the Effects of E-Commerce Changes
  • 7/17 & 7/24 (6:30p-9:30p) Lundy Campus
    Course #: 15CTGE442K31
    CEUs: 0.6, Cost: $325
Matt Strain
Developing and Managing Your E-Commerce Content
  • 7/20 & 7/27 (8:30a-4:30p) Lundy Campus
    Course #: 15CTGE443I31
    CEUs: 1.4, Cost: $525
Raj Gupta
Online Communities to Drive E-Commerce - What, Why, and How
  • 8/5, 8/12 (6:00p-9:30p) Lundy Campus
    Course #: 15CTGE443V01
    CEUs: 0.7, Cost: $365
Melissa Koch

 


Advanced ECM Certificate

  • 20 CEUs Total
  • Comprised of the ECM Certificate plus 2-3 Achievement Awards

Achievement Awards (7)

You can get an ECM Achievement Award by taking 5 elective courses plus at least 1.2 CEUs of required course(s). The awards are as follows:

  • Deploying, Managing and E-Volving E-Commerce within Companies
  • B2B ECM
  • B2C ECM
  • 360 Degree Customer Focus
  • ECM Marketing
  • ECM Entrepreneurship
  • International ECM

Note: A course can count toward the ECM Certificate and an ECM Achievement Award, however, an elective cannot be used for more than one ECM Achievement Award.

The electives that can be used for each of these achievement awards are as follows:

Achievement Awards / Courses 

Deploy
Manage

Evolve EC
B2BB2C360 Degree Cust-
omer Focus
Market-
ing
Entre-
pre-
neur-
ship
Inter-
na-
tional
442 Starting an ECM Initiative Within Your Company
x
x
x
x
 
 
x
442A Strategies for Creating Value That Will Lead to Funding
 
x
x
 
x
x
 
442C Architecting E-Commerce Solutions for Delivery over the Web
x
x
x
x
 
x
x
442F ECM User Interface Strategy, Design and Development
x
x
x
x
x
x
x
442G Communicating Effectively in Technical Environments
x
x
x
 
 
x
 
442I Creating the E-business Strategy
x
x
x
x
x
x
x
442J Creating Strategic ECM Partnerships on the Internet
x
x
x
x
x
x
x
442K Metrics: Measuring the Effects of E-Commerce Changes
x
x
x
x
 
 
x
442M ECM Organizational Alignment
x
 
 
x
 
 
 
442O How to Influence the Influencers: A Crash Course in Analyst, Media and Public Relations
x
x
x
 
x
x
 
442Q How to Successfully Pitch and Conduct Media Interviews
x
x
x
x
x
x
x
442R Learn How to Use Networking to Produce Results in Business and in Life
x
x
x
x
x
x
x
442V Using the Value Equation to Drive Business Success
x
x
x
x
x
x
x
443B Successfully Managing an E-Commerce Project
x
x
x
x
x
x
x
443C Maintaining Long-term E-Commerce Success
x
x
x
x
x
x
x
443D E-Commerce: New Models for New Markets
x
x
x
x
x
x
x
443E E-Commerce Customer Service Solutions and Case Studies
x
x
 
x
 
 
x
443I Developing and Managing Your E-Commerce Content
x
x
x
x
x
x
x
443J On-line E-Commerce Brand Building
x
x
x
x
x
x
x
443K How to Raise Money from the Professional Investment Community
 
x
x
 
 
x
 
443M E-Commerce Procurement: Vendors, Processes & Standards
x
x
 
 
 
 
 
443N Global E-Commerce: Taking your business global on the Web
x
x
x
x
 
 
x
443O How to Build an E-Commerce Business Plan (Hybrid in person/on-line class)
x
x
x
 
 
x
x
443P Making Money Online Through Business to Consumer Marketing
x
 
x
x
x
x
 
443Q Driving Net Market Maker Success - Content, Traffic and Revenue
x
x
 
x
 
x
x
443S E-Commerce Business Development
x
x
x
x
x
x
x
443T E-Commerce Fulfillment & Distribution: Behind the Buy Button
x
x
x
x
 
 
x
443U E-Commerce Market Research
x
x
x
x
x
x
x
443V Online Communities to Drive E-Commerce - What, Why, & How
x
x
x
x
x
 
x
443X Customer Service: The Key to Building a Wildly Successful Business
x
  
x
x
 
 
x
443Z Bridging ECM Technology and Business
x
x
x
x
x
x
x
445O 25+ Internet Marketing Techniquesx  xxx 

 

 


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