Program Highlights

San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

ECM Courses
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NOTE: Fall 2003 was the last semester of the
Enterprise and E-commerce Management Program

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Spring 2003 ECM Certificate Program
Achievement Awards (5)

 

You can get an ECM Achievement Award by taking 5 elective courses plus ECM: The Big Picture. Check out our current courses. The awards are as follows:

  • Deploying, Managing and E-Volving E-Commerce within Companies
  • B2B ECM
  • B2C ECM
  • 360 Degree Customer Focus
  • Enterprise Management

Note: A course can count toward the ECM Certificate and an ECM Achievement Award, however, an elective cannot be used for more than one ECM Achievement Award.

The electives that can be used for each of these achievement awards are as follows:

Achievement Awards @ a Glance

Deploy
Manage
& 
Evolve EC		B2BB2C360 Degree Cust-
omer Focus		Enterprise Management
442 Successfully Managing an E-Commerce Project Within Your Company
x
x
x
x
 
442A Strategies for Creating Value That Will Lead to Funding
 
x
x
 
x
442F ECM User Interface Strategy, Design and Development
x
x
x
x
x
442G Communicating Effectively in Technical Environments
x
x
x
 
 
442I Creating the E-Business Strategy
x
x
x
x
x
442K Metrics: Measuring the Effects of E-Commerce Changes
x
x
x
x
 x
442M ECM Organizational Alignment
x
 
 
x
 
442O How to Influence the Influencers: A Crash Course in Analyst, Media and Public Relations
 
x
x
  
x
442Q How to Successfully Pitch and Conduct Media Interviews
 
x
x
 
x
442R Learn How to Use Networking to Produce Results in Business and in Life
x
x
x
x
x
442U Web Services Business & Technology
x
x
x
x
x
442V Driving Long-Term Business Success via the Value Framework
x
x
x
x
x
443D E-Commerce: New Models for New Markets
x
x
x
x
x
443I Developing and Managing Your E-Commerce Content
x
x
x
x
x
443J On-line E-Commerce Brand Building
x
x
x
x
x
443K How to Raise Money from the Professional Investment Community
 
x
x
 
 
443M E-Commerce Procurement: Vendors, Processes & Standards
x
x
 
 
 
443N Global E-Commerce: Taking your business global on the Web
x
x
x
x
 
443O How to Build an E-Commerce Business Plan (Hybrid in person/on-line class)
x
x
x
 
 
443P Using Customer-Focused Marketing to Drive Positive ROI
x
 
x
x
x
443Q Driving Net Market Maker Success - Content, Traffic and Revenue
x
x
 
x
 x
443S E-Commerce Business Development
x
x
x
x
x
443T E-Commerce Fulfillment & Distribution: Behind the Buy Button
x
x
x
x
 
443U E-Commerce Market Research
x
x
x
x
x
443V Online Communities to Drive E-Commerce - What, Why, & How
x
x
x
x
x
443X Customer Service: The Key to Building a Wildly Successful Business
x
x
x
x
x
443Z Bridging ECM Technology and Business
x
x
x
x
x
445O 25+ Internet Marketing Techniquesx  xx

 

Core Courses Not Listed Above

  • 443 ECM: The Big Picture (Hybrid in person/on-line Course)
  • 443F E-Commerce, Public Policy and the Law
  • 443G ECM: Thinking Outside the Box

 

 

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