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San Jose State University Professional Development Electronic Commerce Management (ECM) Certificate Program

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Summer 2001 ECM Certificate Program
Course, Schedule & Fee Summary


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You need to take 12.0 CEUs (120 classroom hours) to obtain the ECM certificate. This is comprised of 8 required courses totaling 6.9 CEUs, and any combination of elective courses totaling at least 5.1 CEUs.

 

 

 

 REQUIRED COURSES
(69 course hours [8 courses]) - Summer 2001

Course

Dates/CEUs/Cost

Instructor


One should take 443 

E-Commerce Management: The Big Picture
  • 5/15, 5/22 (8:30a-4:30p) Tisch Campus
    Course # 01CTGE443
  • 7/9, 7/16 (8:30a-4:30p) Lundy Campus
    Course # 01CTGE44331
    CEUs: 1.4, Cost: $525
Mitchell Levy

One can take either 443B or 442 or 443Q

Successfully Managing an E-Commerce Project
  • 6/7, 6/14 (6:30p-9:30p) Lundy Campus
    Course # 01
    CTGE443B32
    CEUs: 0.6, Cost: $325
Joe Nguyenle
Starting an ECM Initiative Within Your Company
  • 7/23, 7/30 (6:00p-9:30p) Tisch Campus
    Course #: 01CTGE44201
    CEUs: 1.2, Cost: $455
Bill Roeder (Substituting for this course is Mitchell Levy and Todd Parsons)

 

Driving Net Market Maker Success - Content, Traffic and Revenue
  • 6/12, 6/19 (6:00p-9:30p) Tisch Campus
    Course #: 01CTGE443Q01
    CEUs: 0.7, Cost: $365
Peter Ostrow

One can take 443C or 443N or 442M

Maintaining Long Term E-Commerce Success
  • 6/2 (10:00a-5:00p) Lundy Campus
    Course # 01CTGE443C31
    CEUs: 0.6, Cost: $365
Nanoshka Johnson
Global E-Commerce: Taking Your Business Global On the Web
  • NOTE: Changed dates to 6/6 Wed, 6/27 Wed, 7/5 Thur, 7/11 Wed
  • 5/30, 6/6, 6/13, 6/27 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443N01
    CEUs: 1.2, Cost: $455
Jorden Woods
ECM Organizational Alignment
  • 7/7 (9:00a-5:00p) Tisch Campus
    Course #: 01CTGE442M01
    CEUs: 0.7, Cost: $365
Gwen Hanna

One should take 443D 

E-Commerce: New Models for New Markets
  • NOTE: Changed dates to 7/10, 7/17, 7/24 & 7/31
  • 6/7, 6/14, 6/21, 6/28 (6:30p-9:30p) Tisch Campus
    Course #: 01CTGE443D01
    CEUs: 1.2, Cost: $455
Dan Todd

One can take 443E or 443X

E-Commerce Customer Service Solutions and Case Studies
  • NOTE: Changed dates to 8/14, 8/16
  •  7/10, 7/12 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443E01
    CEUs: 0.6, Cost: $325
Carol Tatum
Customer Service: The Key to Building a Wildly Successful Business
  • NOTE: Changed date to 7/28 9:00am-4:00pm
  • 7/5, 7/12 (6:30p-9:30p) Tisch Campus 
    Course # 01CTGE443X01

    CEUs: 0.6, Cost: $325
Nikhil Behl (Substituting for Nikhil this semester is Francoise Tourniaire)

One should take 443F

E-Commerce, Public Policy and the Law
  • 5/19 (9.00a-5.00p) Tisch Campus
    Course #: 01CTGE443F31
    CEUs: 0.7, Cost: $365
Lori Hefner / Carol Wu

One can take either 443Z or 443T or 443J or 445O

Bridging ECM Technology and Business
  • NOTE: Dates changed to 7/14, 7/21
  • 6/16, 6/23 (9:30a-4:30p) Lundy Campus
    Course #: 01CTGE443Z01
    CEUs: 1.2, Cost: $455
Bob Cormia
E-Commerce Fulfillment & Distribution: Behind the Buy Button
  • NOTE: Dates changed to 8/1, 8/2, 8/8, 8/9
    5/23, 5/30, 6/24, 6/31 (6:30-9:30p)
    Lundy Campus
    Course #: 01CTGE443T31
    CEUs: 1.2, Cost: $455
Dolph Westerbos
Online E-Commerce Brand Building
  • 6/9 (9:30a-4:30p) Tisch Campus
    Course #: 01CTGE443J01
    CEUs: 0.6, Cost: $325
Christina Cheney
25+ Internet Marketing Technique
  • 7/25 (8:30a-4:30pm) Tisch Campus
    Course #: 01CTGE445O31
    CEUs: 0.7, Cost: $365
Mitchell Levy

One should take 443G

ECM Solutions: Thinking Outside the Box
  • 7/25, 8/15 (6:30p-9:30p) Tisch Campus
    Course #: 01CTGE443G01
    CEUs: 1.2, Cost: $425
Mitchell Levy
 
 

CURRENT ELECTIVES
(209 course hours [27 courses] available in Summer 2001,
51 course hours needed for the Certificate) - Summer 2001

Starting an ECM Initiative Within Your Company
  • 7/23, 7/30 (6:00p-9:30p) Tisch Campus
    Course #: 01CTGE44201
    CEUs: 1.2, Cost: $455
Bill Roeder
Increasing Your Early-Stage Dot.Com Valuation
  • 7/2, 7/9 (6:00p-9:30p) Tisch Campus
    Course #: 01CTGE442A01
    CEUs: 0.7, Cost: $365
George Arabian
ECM User Interface Strategy, Design and Development
  • 7/14 (9:00a-5:00p) Lundy Campus
    Course #: 01CTGE442F31
    CEUs: 0.7, Cost: $365
Christina Cheney
Communicating Effectively with Technical Professionals
  • 6/11, 6/18 (6:00p-9:30p) Lundy Campus
    Course #: 01CTGE442G01
    CEUs: 0.7, Cost: $325
Lucy Freedman and Jerry Richardson
Building an E-Business Roadmap
  • 7/26, 8/2 (6:00p-9:30p) Lundy Campus
    Course #: 01CTGE442I01
    CEUs: 0.7, Cost: $365
Hollis Bischoff
Creating Strategic ECM Partnerships on the Internet
  • 6/2 (9:00a-5:00p) Tisch Campus
    Course #: 01CTGE442J01
    CEUs: 0.7, Cost: $365
Scott Blum
Metrics: Measuring the Effects of E-Commerce Changes
  • 6/5, 6/26 (6:30-9:30pm) Tisch Campus
    Course #: 01CTGE442K01
    CEUs: 0.6, Cost: $325
Tom Popek
ECM Organizational Alignment
  • 7/26 (9:00a-5:00p) Tisch Campus
    Course #: 01CTGE442M01
    CEUs: 0.7, Cost: $365
Gwen Hanna
How to Influence the Influencers: A Crash Course in Analyst, Media and Public Relations
  • NOTE: New Dates are 7/18, 7/19
  • 7/11, 7/18 (6:30-9:30p) Tisch Campus
    Course #: 01CTGE442O01
    CEUs: 0.6, Cost: $325
Gay Slesinger (Substituting for Gay is Mark Addison)
Successfully Managing an E-Commerce Project
  • 6/7, 6/14 (6:30p-9:30p) Lundy Campus
    Course # 01
    CTGE443B32
    CEUs: 0.6, Cost: $325
Joe Nguyenle
Maintaining Long Term E-Commerce Success
  • 6/2 (10:00a-6:00p) Lundy Campus
    Course # 01CTGE443C31
    CEUs: 0.7, Cost: $365
Nanoshka Johnson
E-Commerce Customer Service Solutions and Case Studies
  • NOTE: Changed dates to 8/14, 8/16
  • 7/10, 7/12 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443E01
    CEUs: 0.6, Cost: $325
Carol Tatum
Developing and Managing Your E-Commerce Content
  • NOTE: Changed dates to 8/11, 8/18
  • 8/4, 8/11 (8:30a-4:30p) Lundy Campus
    Course #: 01CTGE443I31
    CEUs: 1.4, Cost: $495
Savitha Varadan
Online E-Commerce Brand Building
  • 6/9 (9:30a-4:30p) Tisch Campus
    Course #: 01CTGE443J01
    CEUs: 0.6, Cost: $325
Christina Cheney
How to Raise Money from the Professional Investment Community for your E-Commerce Business
  • 7/17, 7/24, 7/31, 8/7 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443K31
    CEUs: 1.2, Cost: $455
Bob Ferri
E-Commerce Procurement: Vendors, Processes & Standards
  • 5/29, 6/5 (6:30p-9:30p) Lundy Campus
    Course # 01CTGE443M31
    CEUs: 0.6, Cost: $325
Fred Sollish
Global E-Commerce: Taking Your Business Global On the Web
  • 5/30, 6/6, 6/13, 6/27 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443N01
    CEUs: 1.2, Cost: $455
Jorden Woods
Business to Consumer E-Commerce Marketing: Case Studies in the Making
  • 6/20, 6/27 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443P01
    CEUs: 0.6, Cost: $325
Michael Caruso
Driving Net Market Maker Success - Content, Traffic and Revenue
  • 6/12, 6/19 (6:00p-9:30p) Tisch Campus
    Course #: 01CTGE443Q01
    CEUs: 0.7, Cost: $365
Peter Ostrow
E-Commerce Business Development
  • 6/21, 6/28 (6:30p-9:30p) Lundy Campus
    Course #: 01CTGE443S31
    CEUs: 0.6, Cost: $325
Donald Davis
E-Commerce Fulfillment & Distribution: Behind the Buy Button
  • 5/23, 5/24, 5/30, 5/31 (6:30-9:30p) Lundy Campus
    Course #: 01CTGE443T31
    CEUs: 1.2, Cost: $455
Dolph Westerbos
E-Commerce Market Research
  • 6/4, 6/18  (6:30p-9:30p) Tisch Campus
    Course #: 01CTGE443U01
    CEUs: 0.6, Cost: $325
Brad Peppard
Online Communities to Drive E-Commerce - What, Why, and How
  • 8/6, 8/13  (6:00p-9:30p) Lundy Campus
    Course #: 01CTGE443V01
    CEUs: 0.7, Cost: $365
Melissa Koch
Customer Service: The Key to Building a Wildly Successful Business
  • NOTE: Changed date to 7/28 9:00am-4:00pm
  • 7/5, 7/12 (6:30p-9:30p) Tisch Campus 
    Course # 01CTGE443X01

    CEUs: 0.6, Cost: $325
Nikhil Behl (Substituting for Nikhil this semester is Francoise Tourniaire)
Bridging ECM Technology and Business
  • NOTE: Dates changed to 7/14, 7/21
  • 6/16, 6/23 (9:30a-4:30p) Lundy Campus
    Course #: 01CTGE443Z01
    CEUs: 1.2, Cost: $455
Bob Cormia
25+ Internet Marketing Technique
  • 7/25 (8:30a-4:30pm) Tisch Campus
    Course #: 01CTGE445O31
    CEUs: 0.7, Cost: $365
Mitchell Levy
 
 

Potential Elective Courses for Fall 2001

Course

Hours

Instructor

E-Commerce in Asia~6-12 hrsTBD
E-Commerce Sales: Vendors, Processes & Standards~6-12 hrsTBD
E-Commerce Customer Relationship Management~6-12 hrsTBD

Advanced ECM Certificate

  • 20 CEUs Total
  • Comprised of the ECM Certificate plus 2-3 Achievement Awards

Achievement Awards (9)
You can get an ECM Achievement Award by taking 5 elective courses plus at least 1.2 CEUs of required course(s). The awards are as follows:
  • Deploying E-Commerce within Companies
  • Managing and Maintaining E-Commerce within Companies
  • Evolving E-Commerce within Companies
  • B2B ECM
  • B2C ECM
  • 360 Degree Customer Focus
  • ECM Marketing
  • ECM Entrepreneurship
  • International ECM

Note: A course can count toward the ECM Certificate and an ECM Achievement Award, however, an elective cannot be used for more than one ECM Achievement Award.

The electives that can be used for each of these achievement awards are as follows:
  • Deploying E-Commerce within Companies
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 4430: How to Build an E-Commerce Business Plan
    • CTGE 445O: 25+ Internet Marketing Techniques
    • CTGE 443T: E-Commerce Fulfillment & Distribution: Behind the Buy Button
    • CTGE 443S: E-Commerce Business Development
    • CTGE 443W: E-Commerce Personalization
    • CTGE 442: Starting an ECM Initiative Within Your Company
    • CTGE 442C: Architecting E-Commerce Solutions for Delivery over the Web
    • CTGE 442D: Taking Your Business to Europe
    • CTGE 442F: ECM User Interface Strategy, Design and Development
    • CTGE 442G: Communicating Effectively with Technical Professionals
    • CTGE 442J: Creating Strategic ECM Partnerships on the Internet
    • CTGE: 442N: Mobile ECM
    • CTGE 442L: Customer Led ECM Change Management
  • Managing and Maintaining E-Commerce within Companies
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 443M: E-Commerce Procurement: Vendors, Processes & Standards
    • CTGE 443N: Global E-Commerce : Taking your business global on the Web
    • CTGE 443T: E-Commerce Fulfillment & Distribution: Behind the Buy Button
    • CTGE 443S: E-Commerce Business Development
    • CTGE 443Z: Bridging ECM Technology and Business
    • CTGE 442: Starting an ECM Initiative Within Your Company
    • CTGE 442E: European ECM Momentum
    • CTGE 442F: ECM User Interface Strategy, Design and Development
    • CTGE 442G: Communicating Effectively with Technical Professionals
    • CTGE 442J: Creating Strategic ECM Partnerships on the Internet
    • CTGE: 442K: Metrics: Measuring the Effects of E-Commerce Changes
    • CTGE 442L: Customer Led ECM Change Management
  • Evolving E-Commerce within Companies
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443Q: Driving Net Market Maker Success - Content, Traffic and Revenue
    • CTGE 442F: ECM User Interface Strategy, Design and Development
    • CTGE 442I: Building an E-Business Roadmap
    • CTGE: 442K: Metrics: Measuring the Effects of E-Commerce Changes
    • CTGE 442M: ECM Organizational Alignment
    • CTGE 442L: Customer Led ECM Change Management
  • B2B ECM
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443M: E-Commerce Procurement: Vendors, Processes & Standards
    • CTGE 443N: Global E-Commerce : Taking your business global on the Web
    • CTGE 4430: How to Build an E-Commerce Business Plan
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443T: E-Commerce Fulfillment & Distribution: Behind the Buy Button
    • CTGE 443V: Online Communities to Drive E-Commerce - What, Why, & How
    • CTGE 443Q: Driving Net Market Maker Success - Content, Traffic and Revenue
    • CTGE 443Z: Bridging ECM Technology and Business
    • CTGE 442A: Increasing Your Early-Stage Dot.com Valuation
    • CTGE 442C: Architecting E-Commerce Solutions for Delivery over the Web
    • CTGE 442I: Building an E-Business Roadmap
  • B2C ECM
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443N: Global E-Commerce : Taking your business global on the Web
    • CTGE 4430: How to Build an E-Commerce Business Plan
    • CTGE 443P: Business to Consumer E-Commerce Marketing: Case Studies in the Making
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443T: E-Commerce Fulfillment & Distribution: Behind the Buy Button
    • CTGE 443V: Online Communities to Drive E-Commerce - What, Why, & How
    • CTGE 443Z: Bridging ECM Technology and Business
    • CTGE 442A: Increasing Your Early-Stage Dot.com Valuation
    • CTGE 442C: Architecting E-Commerce Solutions for Delivery over the Web
    • CTGE 442I: Building an E-Business Roadmap
  • 360 Degree Customer Focus
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443P: Business to Consumer E-Commerce Marketing: Case Studies in the Making
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443T: E-Commerce Fulfillment & Distribution: Behind the Buy Button
    • CTGE 443V: Online Communities to Drive E-Commerce - What, Why, & How
    • CTGE 443Q: Driving Net Market Maker Success - Content, Traffic and Revenue
    • CTGE 443W: E-Commerce Personalization
    • CTGE 442F: ECM User Interface Strategy, Design and Development
    • CTGE 442I: Building an E-Business Roadmap
    • CTGE: 442K: Metrics: Measuring the Effects of E-Commerce Changes
    • CTGE: 442N: Mobile ECM
    • CTGE 442M: ECM Organizational Alignment
    • CTGE 442L: Customer Led ECM Change Management
  • ECM Marketing
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443P: Business to Consumer E-Commerce Marketing: Case Studies in the Making
    • CTGE 445O: 25+ Internet Marketing Techniques
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443S: E-Commerce Business Development
    • CTGE 443W: E-Commerce Personalization
    • CTGE 442J: Creating Strategic ECM Partnerships on the Internet
    • CTGE 442O: How to Influence the Influencers: A Crash Course in Analyst, Media and Public Relations
  • ECM Entrepreneurship
    • CTGE 443K: How to Raise Money from the Professional Investment Community for your E-Commerce Business
    • CTGE 4430: How to Build an E-Commerce Business Plan
    • CTGE 443P: Business to Consumer E-Commerce Marketing: Case Studies in the Making
    • CTGE 443U: E-Commerce Market Research
    • CTGE 443Q: Driving Net Market Maker Success - Content, Traffic and Revenue
    • CTGE 443S: E-Commerce Business Development
    • CTGE 442A: Increasing Your Early-Stage Dot.com Valuation
    • CTGE 442C: Architecting E-Commerce Solutions for Delivery over the Web
    • CTGE 442G: Communicating Effectively with Technical Professionals
    • CTGE 442J: Creating Strategic ECM Partnerships on the Internet
    • CTGE 442O: How to Influence the Influencers: A Crash Course in Analyst, Media and Public Relations
  • International ECM
    • CTGE 443I: Developing and Managing Your E-Commerce Content
    • CTGE 443J: On-line E-Commerce Brand Building
    • CTGE 443N: Global E-Commerce : Taking your business global on the Web
    • CTGE 4430: How to Build an E-Commerce Business Plan
    • CTGE 442: Starting an ECM Initiative Within Your Company
    • CTGE 442C: Architecting E-Commerce Solutions for Delivery over the Web
    • CTGE 442D: Taking Your Business to Europe
    • CTGE 442E: European ECM Momentum
    • CTGE 442I: Building an E-Business Roadmap
    • CTGE: 442K: Metrics: Measuring the Effects of E-Commerce Changes
    • CTGE: 442N: Mobile ECM
    • CTGE 442L: Customer Led ECM Change Management

 


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